Appraisal of Audience Rating Sample Clauses

Appraisal of Audience Rating. 4.1 Party A shall be obliged to improve the quality of the programmes on the channels and ensure the realization of audience rating. The Parties agree that the audience rating in 2008 shall be the Average Minute Audience Rating Report issued by CSM. The appraisal period shall be 17:00—24:00. The average audience rating index shall not be less than 0.88% for Living Channel and 0.61% for Entertainment Channel. 4.2 Appraisal unit will be half a year. If the audience rating in the first half of a year is less than the required amount, the balance shall be made up in the second half of the year. If the audience rating in a year is less than the required amount, the balance shall be made up as far as possible in that year. In consideration of factors for making up the balance within the year, the average audience rating of the first three quarters may be deemed as the audience rating of the fourth quarter, and compensations shall be calculated thereon.
Sample 1
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Related to Appraisal of Audience Rating

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