Avoiding Ambush Marketing Sample Clauses

Avoiding Ambush Marketing. The City, the NOC and the OCOG acknowledge the importance of protecting the rights granted to Olympic sponsors, Rights-Holding Broadcasters and other commercial partners (including sponsors, suppliers and licensees) and, to this effect and, in accordance with Section 44b above, the City, the NOC and the OCOG agree to take all necessary steps, at their cost (including developing and implementing a programme in relation to the prevention of Ambush Marketing activities and the taking of legal recourse, if appropriate), to prevent and/or terminate any Ambush Marketing or any unauthorised uses of any Olympic Properties or other Games-related properties (in particular the properties listed in Section 41d above), and at all times to consult and cooperate with the IOC in connection therewith. The OCOG shall present the IOC with a detailed Ambush Marketing prevention plan, in accordance with the terms of the Marketing Plan Agreement and the “Host City Contract Detailed Obligations - Brand Protection”, and shall comply with all other terms and conditions set forth therein. Without restricting the generality of the foregoing, the City, the NOC and the OCOG shall ensure that there are no other marketing, advertising or promotional programmes in the Host Country. For example, they shall ensure that no marketing, advertising or promotional programmes organised by one or more national federations, the National Paralympic Committee, sports organisations or any other public or private entity in the Host Country shall refer to the Games, any Olympic team or the year of the Games, or imply any connection with the Games, any Olympic team or the year of the Games. The City shall ensure that no sponsorship or marketing rights identified with the City, any of its agencies, agents or any entity of which it may form part of or on which it is represented, the Games or the period in which the Games will be held, shall be granted without the prior written approval of the IOC.
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Related to Avoiding Ambush Marketing

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