Brick and Mortar Marketing. Both parties agree to co-brand and co-market the R2G version of the product at their respective headquarters, all R2G/Braingrid tradeshows where there is a booth, and locations (for eg. such as Lyric location in Hamilton) in Canada or the US. All marketing plans and any use of each of the parties’ trademarks or trade names shall be mutually agreed upon as between the parties.