Business Impacts Analysis Sample Clauses

Business Impacts Analysis. This element will examine the impact of the San Francisco UPA SFpark project on retail and similar businesses. The SFpark project is expected to improve parking availability and travel time for customers accessing businesses in the SFpark areas. However, it is also possible that the added parking costs of the program may discourage some customers from frequenting SFpark businesses. Table 4-10 highlights the approach for analyzing the impacts of the SFpark project on retail and similar businesses that rely on customers accessing their location. The first hypothesis is that sales will increase in the SFpark areas. Sales tax receipts are available in San Francisco at a geographic scale that is fine enough to assess the impact of SFpark compared to control areas. The second hypothesis is that overall travel to access retail and similar businesses will increase in the SFpark areas. Parking supply and activity data from sensors will be used to test for significant changes in the number of parking events before and after the implementation of the SFpark program in the treatment and control areas. In addition, data from a survey of visitors and shoppers will be examined for changes in the number, destination, mode choice, and reasons for change in travel to the SFpark areas relative to the control areas. Table 4-10. Business Impacts Analysis Approach Hypotheses/Questions Measures of Effectiveness Data  Sales will increase in the SFpark areas.  Change in sales tax receipts before and after SFpark areas compared to the control areas.  Sales tax receipts.  Overall travel to access retail and similar businesses will increase in the SFpark areas.  Change in parking and travel (i.e., number of trips by destination by mode) before and after SFpark areas compared to the control areas.  Travelers’ reported reasons for change in travel to SFpark areas.  Parking supply and activity from sensors by zones including parking duration and turnover.  Visitor/shopper survey data.
Sample 1
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