Continuous collaboration between institutional sources and mass media Sample Clauses

Continuous collaboration between institutional sources and mass media. The source most easily accessed is the television. Films, documentaries or fictions are regularly offered to viewers. This source, sporadic, is without doubt the most popular, because it relies on proven methods for interest to the audience. However, this form imposes to play on the emotions and the recourse to dramatization which plays on the fears and colouring in a certain way the memory of the information retained. Some news is also addressing aspects related to ionizing radiation this subject. Very often, the viewers surf at the same time on the Internet to supplement the information. For example, in France during the broadcast of a television program, the website of the IRSN is visited and the headings related to the subject of the emission are consulted. Good practice is: - when, institutional sources establish a collaboration with mass media and provides information any time when IR aspects are to be discussed in a TV news or a scientific show. - when, during crisis, the institutional source regularly organizes press-conferences, keeping the population updated with meaningful, complete information allowing the public to understand the situation; - when the mass media includes ionizing radiation aspects in the wider scope of debates/discussions such as energy, or radiation in general. But it is a bad practice: - when mass media is approaching only the negative aspects of nuclear radiation and not also its benefits. A good practice for the institutions is therefore to give information to the directors of such emissions such that a minima their shows do not contain erroneous data. Moreover, by monitoring the programs, sources can put on their website needed factual data relating to the debated themes and responding to any questions from Internet users. The press also publishes background knowledge related to the news. To do this, journalists are in search of elements of knowledge from qualified sources. It is necessary to receive these journalists and to enable them to discuss openly with experts without opposing a wall between them. This is particularly relevant in situations of incidents or accidents elsewhere in the world during which the request for information is particularly strong. Even if the accident does not occur in the country, to respond to the press and to the media requires significant human resources and ideally builds on elements already prepared and specific knowledge.
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