Contract Manager. The representative designated by the Department who will oversee all aspects of the Contract, monitor performance expectations, and serve as the primary point of contact for the Contractor. Contractor – A Vendor that enters into a Contract with the Department. Customer – A State agency or Eligible User. Customer-specific Scope of Work (Customer SOW) – Tasks, deliverables, term, budget, specific positions, preferences, and terms and conditions for the requested Public Relations, Advertising, Marketing, or Multimedia Services established by the Customer. Department – The Department of Management Services (DMS), a State Agency. Eligible User – As defined in Rule 60A-1.001, F.A.C. Marketing Services – Services that encompass a broad range of activities and strategies that create action, instructions, and processes for creating communication, delivering, and exchanging offerings aimed at promoting products, services, or brands to target audiences or Media Buy – Strategic process of selecting placement and purchasing advertising space or airtime in various media channels such as television, magazine, radio, print, online, or social media platforms to reach the target audience or target market. Multimedia Services – Services that encompass a wide range of applications, including streaming, interactive presentations, and communication tools that integrate different media types such as text, image, audio, animation, and video, for a richer user experience aimed at interacting with the target audience or target market. Order – Written agreement between the Customer and Contractor which establishes the services agreed upon by the Customer and Contractor and may be used interchangeably with purchase order. Public Relations Services – Communication management services that make use of publicity and other forms of promotion to educate and influence the feelings, opinions, and beliefs about the Customer, its products or services, or about the value of the product or service or the activities of the Customer to buyers, prospects, or other stakeholders. Service Categories – The four categories of services contemplated within this Contract: Public Relations Services, Advertising Services, Marketing Services, and Multimedia Services. State – The State of Florida. Term Contract - The legally enforceable State Term Contract, as defined in section 287.012, F.S., between the Department and the Contractor.
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Samples: State Term Contract, State Term Contract, State Term Contract