CREATION, STYLING AND TECHNICAL CO-OPERATION Sample Clauses

CREATION, STYLING AND TECHNICAL CO-OPERATION. The Licensee shall bear the sole responsibility for the creation and the development of the Lacoste Watches and Jewelry and shall assume all the corresponding costs and expenses. However, in the scope of the contribution by the Licensor of its Styling Know-how and by the Licensee of its Watches and Jewelry Know-how, the Licensee and the Licensor shall co-operate closely in the creation and the development of the Lacoste Watches and Jewelry in order, more particularly, to strengthen the Lacoste Brand Image. The Licensee undertakes to study and implement with diligence any evolution of the collections proposed by the Licensor and intended to better adapt the Lacoste Watches and Jewelry to the evolution of the markets and to consumers' expectations. In particular, the Licensee shall make its [***] efforts to implement the Licensor’s requests to create, manufacture and distribute a specific Model of Lacoste Watches and Jewelry.
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CREATION, STYLING AND TECHNICAL CO-OPERATION. The Master Licensee shall bear the sole responsibility for the creation and the development of the Lacoste Watches and shall assume all the corresponding costs and expenses. However, in the scope of the contribution by the Licensor of its Styling Know-how and by the Master Licensee of its Watches Know-how, the Master Licensee and the Licensor shall co-operate closely in the creation and the development of the Lacoste Watches in order, more particularly, to strengthen the Lacoste Trademarks Image. The Master Licensee undertakes to study and implement with diligence any evolution of the collections proposed by the Licensor and intended to better adapt the Lacoste Watches to the evolution of the markets and to consumers' expectations; provided that similar evolutions, to the extent applicable, are required of Licensor’s other licensees.

Related to CREATION, STYLING AND TECHNICAL CO-OPERATION

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