Customer Journey Mapping in literature Sample Clauses

Customer Journey Mapping in literature. According to Xxxxxxx & Xxxxx, (2018), there is no established coherent approach for CJM. Attempts to align approaches have been made to create a consistent method to compare maps on a scientifically sound basis (Hong, Han, Chun, & Xxxx, 2016). It was scoped if it was possible to adjust the method of Xxxx, Xxx, Xxxx, & Xxxx, (2016) to the context of mobility. Their method did not fit the aim and capabilities within DIGNITY, and their method proved to be beyond the scope of the small-scale approach intended in this research. The inclusive Design Toolkit of the University of Cambridge (w.d.) does contain a step “Describe User Journey”. This method can be used for a step-by-step observation and description of the interaction between a user and a product. This was more in line with the aims of this study but did not yet include the mobility aspect.
Sample 1
AutoNDA by SimpleDocs
Customer Journey Mapping in literature. ‌ According to Xxxxxxx & Xxxxx, (2018) there is no established coherent approach for CJM. Attempts to align approaches have been made to create a consistent method to be able to compare maps on a scientifically sounds basis (Hong, Han, Chun, & Xxxx, 2016). It was scoped if it was possible to adjust the method of Xxxx, Xxx, Xxxx, & Xxxx, (2016) to the context of mobility. Their method, as often in attempts to align, did not fit the aim and capabilities within DIGNITY and their method proofed to be beyond the scope of the small-scale approach intended in this research. Therefore, the method described in this manual is an adjusted interpretation of the more traditional conceptual theory for Customer Journey Mapping as described by Xxxxxxxxx, Xxxxxxx, & Xxxxxxx, (2017). When Mapping a Customer Journey, the map itself consists of two axes. The horizontal axis indicates the activities, events, and interactions that occur in time (Xxxxxxx & Xxxxxxxx, 2012). These moments are referred to as activities. Xxxxxxxxx, Xxxxxxx, & Xxxxxxx (2017) describe these activities as moments where the user is made to think of or makes preparations related to the service, moments during the utilization of the service, and moments after utilizing the service. Examples of these activities in the context of mobility would be: going to a bus stop, finding out which bus to take, check-in or buy a ticket, find a seat in the bus, keep an eye out for the bus stop, check out and get out of the bus. These touchpoints are then combined with the ‘vertical information axis’ that contains the experience and feeling of a user/ customer/ target group during the activity (Xxxxxxx & Xxxxxxxx, 2012). When combining the touchpoints in time on the horizon axis with the feels and experiences on the vertical axis, a graph like in Figure 1 can be made to see what kind of activities someone undertakes for their journey and how this affects their feelings and emotions along the way. More explanation on touchpoints, especially in the context of this approach, can be found in chapter 5. Figure 1 Example of the two parts that make up a Customer Journey Map (Xxxxxxx and Xxxxxxxx, 2012)
Sample 1

Related to Customer Journey Mapping in literature

  • Literature The manufacturer/dealer shall furnish price lists, catalogs, and description literature upon request by any using entity, and at no cost to the entity.

  • Literature Cited h) Appendix (Routine Wetland Determination Data Forms and, if required, Atypical Situation Data Forms).

  • Catalog Information about Community Regional Medical Center – Diagnostic Medical Sonography Program (CRMC-DMSP) is published in a school catalog that contains a description of certain policies, procedures, and other information about the school. CRMC-DMSP reserves the right to change any provision of the catalog at any time. Notice of changes will be communicated in a revised catalog, an addendum or supplement to the catalog, or other written format. Students are expected to read and be familiar with the information contained in the school catalog, in any revisions, supplements and addenda to the catalog, and with all school policies. By enrolling in CRMC-DMSP, the Student agrees to abide by the terms stated in the catalog and all school policies.

  • SUPPLIER PUBLICATIONS 4.1 Any marketing materials in relation to this Framework Agreement that that Supplier produces must comply in all respects with the Branding Guidance. The Supplier will periodically update and revise such marketing materials.

  • Mail Order Catalog Warnings In the event that, the Settling Entity prints new catalogs and sells units of the Products via mail order through such catalogs to California consumers or through its customers, the Settling Entity shall provide a warning for each unit of such Product both on the label in accordance with subsection 2.4 above, and in the catalog in a manner that clearly associates the warning with the specific Product being purchased. Any warning provided in a mail order catalog shall be in the same type size or larger than other consumer information conveyed for such Product within the catalog and shall be located on the same display page of the item. The catalog warning may use the Short-Form Warning content described in subsection 2.3(b) if the language provided on the Product label also uses the Short-Form Warning.

  • Directory Publication Nothing in this Agreement shall require Verizon to publish a directory where it would not otherwise do so.

  • Billing Information 6.1 NLT and the RL shall provide each other with information within their possession that is necessary to allow them to provide accurate and timely billing to each other and to any other relevant third parties.

  • Links If The Services are made available through the Internet, the Financial Institution’s website may provide links to other websites, including those of Third Parties who may also provide services to You. You acknowledge that all those other websites and Third Party services are independent from the Financial Institution’s and may be subject to separate agreements that govern their use. The Financial Institution and Central 1 have no liability for those other websites or their contents or the use of Third Party services. Links are provided for convenience only, and You assume all risk resulting from accessing or using such other websites or Third Party services.

  • Marketing Materials (a) During the term of this Agreement, the Sub-Adviser agrees to furnish the Manager at its principal office for prior review and approval by the Manager all written and/or printed materials, including but not limited to, PowerPointÒ or slide presentations, news releases, advertisements, brochures, fact sheets and other promotional, informational or marketing materials (the “Marketing Materials”) for internal use or public dissemination, that are produced or are for use or reference by the Sub-Adviser, its affiliates or other designees, broker-dealers or the public in connection with the Series, and Sub-Adviser shall not use any such materials if the Manager reasonably objects in writing within five business days (or such other period as may be mutually agreed) after receipt thereof. Marketing Materials may be furnished to the Manager by first class or overnight mail, facsimile transmission equipment, electronic delivery or hand delivery.

  • WASHINGTON’S ELECTRONIC BUSINESS SOLUTION (WEBS). Contractor represents and warrants that it is registered in Washington’s Electronic Business Solution (WEBS), Washington’s contract registration system and that, all of its information therein is current and accurate and that throughout the term of this Master Contract, Contractor shall maintain an accurate profile in WEBS.

Time is Money Join Law Insider Premium to draft better contracts faster.