EAGLE STAKEHOLDERS Sample Clauses

EAGLE STAKEHOLDERS. The EAGLE platform involves two different types of stakeholders:  Epigraphic content owners willing to distribute it on the one hand and business owners;  Individuals interested in accessing such content on the other hand (for purposes such as teaching, gaming, animation, tourism, etc.). In theory, both groups are potential strategic targets for the commercialisation of the platform. Ground experience with innovative businesses however clearly demonstrates that pursuing a two-sided delivery approach is a very tricky issue for new entrants in networks and platform- related industries; with limited resources, allocating marketing and sales efforts to different stakeholders while recovering costs is typically considered a very fierce challenge. As outlined by many analysts, in order to trigger a network effect, it might be considered interesting to subsidize one side to attract the other one and/or focus on one specific target group of paying customers rather than addressing multiple audiences and revenue streams. Thus, in order to maximise the exploitation potential, according to the experts’ recommendations and the lessons learned from ECLAP and Europeana Photography, the best way is to position EAGLE as a portfolio of technical tools and services in the hands of content providers. That positioning is considered to be more distinctive and is expected to provide better short-term results than the marketing and promotion of a more consumer- oriented arts content delivery platform, for at least two reasons:  A community of small and fragmented end users require huge advertising efforts to be successfully acquired;   Being considered as mere content suppliers is somehow deterrent for the cultural and creative organisations. That strategic focus on content providers goes into the same direction as the one recommended by the project reviewers during the second review meeting: consider and promote the specific technical functionalities which can be exploited and marketing the business concept as a whole ecosystem. With the portfolio approach, the collated outcomes of EAGLE are presented as a robust set of content archiving, aggregation, production, management and publishing functions, allowing content providers to better market, publish and cultural heritage content towards specific educational, cultural or creative end users.
Sample 1
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Related to EAGLE STAKEHOLDERS

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