Fun in the Sun Campaign and Online Pledge Sample Clauses

Fun in the Sun Campaign and Online Pledge. In 2013, the NSBC renamed the “Safe Summer” campaign to “Fun in the Sun”, encouraging participants to share their favorite boating memory. These boating memories can be a personal memory, family memory, a story of how a life jacket has saved a life or a funny story that involves boating. Also, the campaign continued to promote it’s boating safety pledge. NSBC utilized traditional media and blogger relations outreach to drive traffic to the “Fun in the Sun” pages, encourage viewers to participate and assisted in the social media engagement to help spread the word to additional target audiences. Xxxx visits nearly doubled in 2013 compared to 2012. The Wear It! Pledge was created to mirror the state pledge cards, taking out the specific state, but leaving in the important pledge information. When visitors went to the pledge page, they read: Take the pledge Make this summer safe. I pledge to boat safely each and every time I go out on the water, keeping myself, my family, my friends and fellow boaters from xxxx's way. I will always boat responsibly by: o Wearing my life jacket and ensuring that everyone on board wears their life jacket (when in a small boat, or operating in rough water or threatening weather conditions) o Remaining sober and alert - remembering that the use of alcohol contributes to accidents on the water o Staying in control of my craft and respecting the right of others enjoying the waterways o Knowing and obeying navigation rules, operating at a safe speed and maintaining a proper lookout They “signed” the pledge by posting it to their personal Facebook and Twitter pages. Not only were these people interested in pledging to stay safe throughout the summer, but were making a personal plea for their friends and family to do the same.
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Related to Fun in the Sun Campaign and Online Pledge

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