How would you rate Sample Clauses

How would you rate the impact of social media on the communications industry? There was consensus that social media have already changed the communications landscape significantly. This opinion was without exception shared by all participants. Companies must address these new challenges to cope with shift from a transmitter-receiver communication to a participatory communication landscape. This requires, above all, greater transparency of communication and supply, in order to build trust with the critical consumer. Companies need to change and learn to communicate with consumers on equal terms. A representative comment was: “Social Media has already and will further change the way companies will act and communicate” (Participant, Agency). However, there are also voices that see social media as a “hype”, sometimes resulting in a xxxxx urge to launch social media campaigns, without even considering objectives, measures and appropriate tools. Marketing has understood that there is a need to enter Social Media to promote brand and products, but still needs an adequate framework in terms of signing clear rules which give guidance of how and when to interact with customers. This seems to be the biggest future challenge for many of the respondents.
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