Marketing Consortium Sample Clauses
A Marketing Consortium clause establishes an agreement between multiple parties to collaborate on marketing activities or initiatives. Typically, this clause outlines the roles, responsibilities, and contributions of each member, such as sharing marketing resources, co-branding efforts, or joint promotional campaigns. Its core practical function is to formalize cooperation, ensuring that all parties benefit from shared marketing efforts while clearly defining expectations and reducing the risk of misunderstandings.
Marketing Consortium. 6.1 The City (also representing RACL), LCCCA, and PSP, by virtue of their contributions for the marketing of Priority 1 and Priority 2 events at the Convention Center made hereunder, and the County by virtue of its Full Suretyship Guaranty, agree to the creation of a Marketing Consortium which, between 2014 and 2020, shall set policy, provide direction, and advise the LCCCA as to oversight and approval of the marketing expenditures recommended by the Convention Center Unit’s operator associated with the activities set forth in Sections 1.1.1, 1.1.4, 1.1.5, 3.2 and 4.1 in accordance with the Qualified Convention Center Management Agreement for the Lancaster County Convention Center dated January 23, 2002. The preceding expenditures will be targeted for the marketing, advertising, promotion and financial incentives necessary to secure Priority 1 and Priority 2 events held at the Convention Center Unit.
6.1.1 Priority 1 events in the Lancaster County Convention Center are defined for these purposes as: multiple day, state, regional, and national conventions, tradeshows, corporate meetings and competitions that utilize the Convention Center Unit space and produce 500 or more peak night guestrooms and/or 1,500 total room night production (max 4 nights) with overflow rooms to Lancaster County that are above and beyond the rooms booked at the integrated Marriott hotel. This business must also generate room rental and/or other ancillary revenues for the convention center.
6.1.2 Priority 2 events in the Lancaster County Convention Center are defined for these purposes as: multiple day, state, regional, and national conventions, tradeshows, corporate meetings and competitions that utilize the Convention Center Unit space and produce 300 or more peak night guestrooms and/or 900 total room night production (max 4 nights) with overflow rooms to Lancaster County that are above and beyond the rooms booked at the integrated Marriott hotel. This business must also generate room rental and/or other ancillary revenues for the convention center.
6.2 The Marketing Consortium shall be made up of one (1) representative each from the City (also representing the Redevelopment Authority), LCCCA, PSP, and the County. These four members of the Marketing Consortium shall collectively and unanimously approve the appointment of a fifth member of the community to serve on the Consortium for a term of one year, subject to unanimous reappointment or replacement with a new fifth member unan...
Marketing Consortium. 4.1.1 The Redevelopment Authority of the City of Lancaster agrees to make annual payments to the Convention Center Unit’s operator for the purpose of targeting sales and marketing activities to attract Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
4.1.2 Quarterly payments, due on the first day of each quarter in equal amounts, are to be made directly to the Convention Center Unit’s operator.
4.1.3 RACL’s obligations hereunder shall be for a period of seven (7) years following the effective date of this Agreement.
Marketing Consortium. 1.1.1 LCCCA agrees to make payments to the Center’s operator for the purpose of marketing Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The funding amount shall be Thirty-Five Thousand Dollars ($35,000.00) for 2014, and thereafter Eighty Five Thousand Dollars ($85,000.00) per year. ▇▇▇▇▇.▇▇▇
1.1.2 The LCCCA agrees to approve an annual marketing budget of Ninety Seven Thousand Dollars ($97,000.00) for marketing the convention center.
Marketing Consortium. 4.1.1 The Redevelopment Authority of the City of Lancaster agrees to make annual payments to the Convention Center Unit’s operator for the purpose of targeting sales and marketing activities to attract Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
4.1.2 Quarterly payments, in equal amounts, are to be made directly to the Convention Center Unit’s operator, and are due January 1, April 1, July 1, and October 1 of each calendar year, for that year’s marketing campaign.
4.1.3 RACL’s obligations hereunder shall be for a period of seven (7) years following the effective date of this Agreement.
Marketing Consortium. 3.1.1 PSP agrees to make annual payments to the Center’s operator for the purpose of marketing Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
3.1.2 Annual payments are to be made directly to the Center’s operator, and are due January 1, April 1, July 1, and October 1 of each calendar year, for that year’s marketing campaign.
3.1.3 PSP’s obligations hereunder shall continue for a period of seven (7) years.