Marketing Consortium xxxxx.xxx
6.1 The City (also representing the Redevelopment Authority), LCCCA, and PSP, by virtue of their contributions for the marketing of Priority 1 and Priority 2 events at the Convention Center made hereunder, and the County by virtue of its Full Suretyship Guarantee, agree to the creation of a Marketing Consortium which shall direct and oversee said marketing efforts.
6.1.1 Priority 1 events in the Lancaster County Convention Center are defined for these purposes as: multiple day, state, regional, and national conventions, tradeshows, corporate meetings and competitions that utilize the LCCC space and produce 500 or more peak night guestrooms and/or 1,500 total room night production (max 4 nights) with overflow rooms to Lancaster County that are above and beyond the rooms booked at the integrated Marriott hotel. This business must also generate room rental and/or other ancillary revenues for the convention center.
6.1.2 Priority 2 events in the Lancaster County Convention Center are defined for these purposes as: multiple day, state, regional, and national conventions, tradeshows, corporate meetings and competitions that utilize the LCCC space and produce 300 or more peak night guestrooms and/or 900 total room night production (max 4 nights) with overflow rooms to Lancaster County that are above and beyond the rooms booked at the integrated Marriott hotel. This business must also generate room rental and/or other ancillary revenues for the convention center.
6.2 The Marketing Consortium shall be made up of one (1) representative each from the City (also representing the Redevelopment Authority), LCCCA, PSP, and the County.
6.3 Day-to-day responsibility for the planning, administration, management, and implementation of the marketing plan for Priority 1 and Priority 2 events is delegated to the Center’s operator, currently Interstate Hotels & Resorts, Inc.
6.4 The Operator will report efforts, results, and future plans on a quarterly basis to the Marketing Consortium.
6.5 Annually, the Operator will present to County Commissioners, at one of their public meetings, a summary of the year’s marketing campaign. The presentation to the County Commissioners is to include typical Convention Center marketing and sales metrics. The LCCC operator will also provide a financial accounting of the marketing plan; including stakeholder contributions, sales expenses, sales revenue, and economic impact of the public Convention Center.
Marketing Consortium. 4.1.1 The Redevelopment Authority of the City of Lancaster agrees to make annual payments to the Convention Center Unit’s operator for the purpose of targeting sales and marketing activities to attract Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
4.1.2 Quarterly payments, in equal amounts, are to be made directly to the Convention Center Unit’s operator, and are due January 1, April 1, July 1, and October 1 of each calendar year, for that year’s marketing campaign.
4.1.3 RACL’s obligations hereunder shall be for a period of seven (7) years following the effective date of this Agreement.
Marketing Consortium. 1.1.1 LCCCA agrees to make payments to the Center’s operator for the purpose of marketing Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The funding amount shall be Thirty-Five Thousand Dollars ($35,000.00) for 2014, and thereafter Eighty Five Thousand Dollars ($85,000.00) per year. xxxxx.xxx
1.1.2 The LCCCA agrees to approve an annual marketing budget of Ninety Seven Thousand Dollars ($97,000.00) for marketing the convention center.
Marketing Consortium. 3.1.1 PSP agrees to make annual payments to the Center’s operator for the purpose of marketing Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
3.1.2 Annual payments are to be made directly to the Center’s operator, and are due January 1, April 1, July 1, and October 1 of each calendar year, for that year’s marketing campaign.
3.1.3 PSP’s obligations hereunder shall continue for a period of seven (7) years.
Marketing Consortium. 4.1.1 The Redevelopment Authority of the City of Lancaster agrees to make annual payments to the Convention Center Unit’s operator for the purpose of targeting sales and marketing activities to attract Priority 1 and Priority 2 events at the Convention Center, as more fully set forth in Section 6 below. The annual funding amount shall be One Hundred Thousand Dollars ($100,000.00).
4.1.2 Quarterly payments, due on the first day of each quarter in equal amounts, are to be made directly to the Convention Center Unit’s operator.
4.1.3 RACL’s obligations hereunder shall be for a period of seven (7) years following the effective date of this Agreement.
