MARKETING OF FUSION Sample Clauses

MARKETING OF FUSION. (a) Ando shall engage in an extensive public relations and advertising campaign in the Territory for Fusion Test Systems, including, without limitation, periodic advertisements in trade journals, to facilitate successful sales efforts in the Territory. The Fusion Test Systems incorporating the CT Digital Channels shall be marketed as Fusion Test Systems, with the precise name to be mutually agreed upon. Ando shall use its best efforts to vigorously market and sell Fusion Test Systems in the Territory, which efforts shall be at least comparable to those used by Ando for other products that have been successfully marketed by Ando. (b) All of Ando's public relations and advertising campaign shall use the name "Fusion" as the product name and shall indicate that Fusion Test Systems are being marketed in the Territory by the LTX/Ando alliance. LTX shall have the right to reasonably approve any Fusion marketing materials prior to publication. (c) LTX agrees that it shall provide Ando with copies of or access to all its Fusion marketing materials. Ando shall have the right to reproduce, translate and use any such materials for marketing Fusion Test Systems in the Territory.
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