Motivation and Challenge Sample Clauses

Motivation and Challenge. Against the background of advancing digitalization and a paradigm shift in innovation management towards open company boundaries, even for small and medium-sized enterprises, the value requirements of customers for consumer goods are increasingly changing from tangible to intangible services and values. Individualized and sustainable products are gaining relevance in many areas. The customer demands that he receives access to products that are tailored for his personal use within a short period of time. Manufacturers must apply new, agile and flexible development and production approaches to identify and address rapidly changing customer needs. With the help of co-creation, the customer can be involved actively in the design of the product during the development phase. The classic Do-It-Yourself approach must be transferred into a Do-It-Together (DIT) approach, which addresses a whole co-creation ecosystem. At the same time, customers have realized that they need to change their behavior towards the environment and want to be empowered to better influence the sustainability of their products. The internet and associated digital tools such as platforms offer the potential to integrate customers, identify their needs and involve them at an early stage of the product development process. Furthermore, a platform facilitates the use of sustainable and recycled resources as well as the long-term development and use of furniture already manufactured. In the past, to increase sustainability in circular economies, the focus was mainly on technical solutions that improve individual silos but often lead to reductions elsewhere. In order to achieve holistic improvements in sustainability, the behavior of the individual stakeholders must be aligned to a holistic sustainable circular economy, driven by business model innovation1. Existingbusiness models and approaches to developing these do not consider all relevant characteristics of the sustainable DIT co- creation ecosystem. Therefore, this paper provides an approach to innovate business models for the DIT ecosystem and thus contributes to business model innovation in the circular economy.
Sample 1
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Related to Motivation and Challenge

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