Printed Materials. a. Posters Sample Clauses

Printed Materials. a. Posters. During the past six months, DDP produced four posters focused on the importance of milk to children and pregnant women. These posters were well-received by the target groups at the village level. Posters are used to attract people's attention to the goal of the campaign, in conjunction with other communication tools, to: • heighten awareness of target groups of the importance of milk and other dairy products and • encourage them to adopt the habit of consumption of dairy products. Conducting pre-printing surveys with rural women in the DDP target area for printed extension materials, such as posters and brochures, will increase assurance that the message is appropriate in design and content for rural people. Feedback of rural women on their reactions to the first DDP poster assisted staff to reject some designs that were being considered in favor of other designs that were subsequently found more successful.
Sample 1
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Related to Printed Materials. a. Posters

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