Printed Media. All printed media should contain the formal H2020 acknowledgement statement in the appropriate language alongside the EU emblem as well as the DITOs logo supported by relevant partner’s logos and the website URL (xxx.xxxxxxxxxxxxxxx.xx). The ambition is to make the printed material represent local events while sending a centralised message. This will be achieved via a unified layout design (provided by WS) on all printed media. By adapting the used images and languages the print material will be adapted to a local context. UNIGE is developing educational postcards which we will encourage participants to take and send to friends. These postcards will also contain DITOs logo, EU acknowledgement and the website address. Finally, more playful printed material will be developed, such as stickers with the logo in different colours and shapes. WS will provide a central repository of ‘brand identity’ items such as the logo, partners’ logos, the EU acknowledgement, twitter and facebook symbols alongside document layout templates. Each partner can then download the branding items to use this for their own printed materials.
Printed Media. Target Audiences: WRA, MRA, SP, PM Period of implementation: Year2-Year5 Potential partners: key stakeholders at the national and local levels (MOH, MSP, UNFPA, WH&FP, oblast health departments, and local NGOs) will seek opportunities to present benefits of FP methods and provide expert consultations and comments to journalists on RH issues. This channel will target mainly women of reproductive age married or in-union. HWUP will seek opportunities to cooperate with women’s magazines on health issues and lifestyle (e.g. Cosmopolitan, Xxxxxxx, Pink, Elle) to provide expert support in writing articles on reproductive health and family planning. HWUP will be involving journalists to participate in large public awareness events (e.g. World Contraception Day, Valentine’s Day, Family Planning Week, etc.) to generate media and public interest. At the oblast level HWUP will work with local media to establish some FP/RH columns in newspapers, and bring FP/RH themes to local TV and Radio programs without funding such media initiatives.
Printed Media. Leaflets and flyers to hand out at events should bear the DITOs logo supported by relevant partner’s logos and show the website URL (see section 5.6.1). The ambition is to make the printed material represent local events while sending a centralised message. This will be achieved through a unified layout and design on all the printed media. By adapting the used images and languages the print material will be adapted to a local context. All printed media should also contain the formal H2020 acknowledgement statement in the appropriate language alongside the EU emblem (as defined in deliverable D6.1, Project Handbook). UNIGE is developing educational postcards which we will encourage participants to take and send to friends. These postcards should also contain DITOs logo, EU acknowledgement and the website address. Finally, more playful printed material will be developed such as stickers with the logo in different colours and shapes.
