SITES, AD PLACEMENT AND POSITIONING Sample Clauses

SITES, AD PLACEMENT AND POSITIONING a. Compliance with IO. Media Company will deliver the Campaign in accordance with the IO, Accordingly: • Ads will be placed only on approved Sites, where agreed and comply with all placement restrictions, exclusivity agreements, sizing and positioning requirements, • Unless the IO confirms the use of affiliate marketing programs or Network Properties, the Campaign will only be delivered on Media Company Properties, • Campaign delivery will (unless expressly stated in the IO) be reasonably balanced across the Campaign term, with impressions (and other Deliverables to the extent commercially reasonable) being evenly disbursed across the Campaign flight, with no front or back loading, • Media Company will deliver Ads to the Site(s) specified on the IO when such Site is visited by a User, • the start and end date of each creative execution to be delivered for the Campaign must be complied with, • on the Campaign start date, banners / Tags (defined below) must be posted in the morning and, unless otherwise instructed by Agency / Advertiser, in writing, must be pulled in the evening (in the relevant time zone) on the Campaign end date. Any exceptions to the above, and all bonus impressions or other bonus Deliverables delivered after the Campaign end date, must be approved by the Agency in writing.
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