Strategy Pyramids Sample Clauses

Strategy Pyramids. The two distinct strategy pyramids of strategy, tactics and programs are centered on first LMS CDV relationship with its clients and second LMS relationship with its CDV business partners. The two programs are the Meal Replacement (MR) and Controlled Portion (CP) weight management diets. The strategy of LMS relationship with its clients is to market LMS as a comprehensive medical supply company that addresses health risk issues beyond medical supply. The tactics involves informing LMS clients of weight issues related to health risks through new sales literature, revised ad strategy, call center contact and direct mail. A further tactic is that LMS call center agents are given basic training in the benefits of the MR and CP weight management plan to allow answering most questions or allow referring to a subject matter expert. The strategy of LMS relationship with its CDV business partners is to provide cost effect direct marketing access to LMS clients. The tactic involves the sharing of operating profits expenses. LMS SGA expense per employee is less than its partners. Each dedicated LMS employee assigned to the CDV produces a SGA expense less than the LMS business partner's SGA expense. LMS core contribution is its efficient direct marketing to its clients and LMS business partners core contribution is their development of MR and CP products and their distribution systems.