Strategy and Implementation Summary. The key to marketing an investment product is to develop a successful product, develop a pattern of success, and show that pattern can be repeated in the future. After which time, successful products should be aggressively marketed. While a three to five-year period may seem like millennia compared to the technology world, it is really quite reasonable considering the fact that private equity investors in limited partnership vehicles are generally satisfied with a 10-year waiting period that exists prior to a return of their capital investment. Based on the developmental timeline associated with investment products, this plan provides a financial outline of ABARIS Investors' funding requirements for the first few years of operations.
Strategy and Implementation Summary. At first, we will open one outlet a long Xxx Xxxxx Street. This will become our "market testing area," and as we go further, Fish Favourite is planning to open another in other streets nearby. In attracting customers to try our fish flavours, we will provide a see-through kitchen, so that people will see how we are committed to freshness in our products. The kitchen will also let out an aroma of our freshly fried fries into the surroundings area, so that people will come and try our products.
5.1 Competitive Edge • Our unique smoked fish served with cheese and “xxxx xxxxxx” blend local taste and international into one. • Enthusiastic and friendly staff • Supporting merchandise items that support company's brand building. • Our fries are made of 100% fresh potatoes, unlike the frozen fries used by competitors. • Innovative packaging will position us at the same level with foreign fast food franchises.
5.2 Marketing Strategy Our strategy is based on serving our markets well. We will start our first outlet as a "market tester" that could become a model of the expanding number of outlets in the future. Concentration will be on maintaining quality and establishing a strong identity in the local market. A combination of local media and local store marketing programs will be utilized at each location. Local store marketing is most effective, followed by print ad. As soon as a concentration of stores is established in a market, then broader media will be explored. We believe, however, that the best form of advertising is still "buzz." By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town. Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.
5.2.1 Pricing Strategy Our pricing strategy is positioned as "generic", meaning that Kshs. 400 is the average consumer spending for a light meal in Kenya. Leveraging the volume of fish, soft drinks and juice and signature style smoked fish served in cheese and ugali made from sorghum to be sold, we are serving the majority of Kenyans.
Strategy and Implementation Summary. Our strategy is based on delivering a strong customer value proposition in a niche market. We are looking to offer the Local Bay city and its surrounding areas a new choice in pizza options. We are building our marketing infrastructure so that we can eventually reach more customers with the same pizza offering. We focus on satisfying the needs of low-to- middle class residents and companies located inside or outside the Loca Bay Industrial Park. We intend to use various forms of marketing communication as an efficient way to reach our target market and raise their awareness of Take-Out Pizza, Inc., and their pizza service offerings. In addition, Take-Out Pizza, Inc. will use effective advertising tools to promote the business. The Local Bay flyer is a common way to advertise in the area. We will also hire people to hold signs near Local Bay Industrial Park. Door handle flyer promotion can be helpful throughout the Local Bay neighborhoods. Adequate funding has been accounted for when projecting the promotion expenses. We intend to spend the marketing dollars in the most cost-effective way. Therefore, many other advertising options will be evaluated during the project implementation, to make sure that we achieve best results.
Strategy and Implementation Summary. [YOUR COMPANY NAME] has clearly defined the target market and has differentiated itself by offering a solid solution to fulfilling its customers' needs. Reasonable sales targets have been established with an implementation plan designed to ensure the goals set forth below are achieved.
6.1 SWOT Analysis The SWOT analysis aids in displaying the internal strengths and weaknesses that [YOUR COMPANY NAME] must address. It allows us to examine the opportunities presented to the Foundation as well as potential threats. The Foundation's strength will help it to succeed. These strengths are: • Completing projects on time and within budget with the ability to do remodeling work in-house • Quality - The Company guarantees all of their work, using the highest quality "green" and pre-used products available • Customer Care - The Company takes extra time to make sure the customer is satisfied with their new home • Experience - The Company's owners have over 40 years experience in the construction industry for residential homes Strengths are valuable, but it is also important to realize the weaknesses the Foundation must address. [YOUR COMPANY NAME] main weakness is lacking the funds to launch our program. The Foundation's strengths will help it capitalize on emerging opportunities. These opportunities include, but are not limited to, a growing market with a significant percentage of our target market still not knowing we exist, strategic alliances offering sources for referrals and joint marketing activities to extend our reach, increase in purchases of distressed homes from 1 - 2 per month to 2 - 4 per month and expanding our territory to the adjacent Counties. Threats that the company should be aware of include, the economy, market trends and changes in government regulations.
Strategy and Implementation Summary. 5.1 Competitive Edge
Strategy and Implementation Summary. In order to reach its goal of becoming the world’s premiere virtual tour travel company, FV will adopt the following strategy: Establish FV's reputation as a differentiated, specialty provider of virtual travel tour. This will be accomplished through a diverse marketing communications program at FV's target market, utilizing various media. Provide unparalleled service to every customer in order to gain repeat business and build trust. This will include providing superior service in all phases of the transaction, including timely follow-through. Aggressively promote virtual tourism as exciting and cost effective.
Strategy and Implementation Summary. Beyond the plate, our product quality focuses on the beer ales we serve. Three Monkeys Brewing uses proven formulas praised among domestic and international hand crafted ales with superior brewing skills and professional management. Our most important competitive edge is our ability to expand our product awareness and availability by hosting events and participating in a myriad of social events. This continuously brings our superior quality beer to our consumers, applying the go-to-market strategy, enhancing the sense of quality and experience to our customers. What is important to the customer is experience, fine craftsmanship, ease of access, affordability and availability. Our strategy is to leverage our existing advantages of location, new and established clientele, new brewery reputation, taproom and retail setting. This will in return create a value added product offerings and serving experience for our new and existing customers. In short, the company seeks to create a value-added approach by implementing our advertising and marketing via loyalty rewards app tied to smartphones. We also will leverage our social media and website presence online and to our taproom establishment that will aid in bringing in new customers to achieve both a higher margin and increase overall profitability through new and existing customers. Acquisition of our Brewers Notice from Alcohol, Tobacco & Firearms (ATF) and our Type 23 Small Beer Manufacturer - (Micro-brewery) Brewers license from the Alcohol Beverage Control (ABC) are both contigent upon retaining a location in which we have secured our new location and having our brewing equipment on order. The time allocated for receipt of the Brewers notice (ATF) is 30 to 60 days and the ABC license, type 23 issuance is 30 to 60 days.
Strategy and Implementation Summary. Our organization's goal is to provide loving care and housing to the ID/DD population. In order to make an impact in their lives we will need to hire house managers right from our community. The funding provided will allow for home improvements that need to be made to make the house adequate for residents to reside in and to pay caring staff to work with these residents.
Strategy and Implementation Summary. The primary focus of Xxxxxx & Xxxxxxx LLC is to increase our client base and spread through word of mouth and community engagement. We pride ourselves on our amazing customer service and the great products and services we provide. We are making a unique place for ourselves in the market with the best facilities and staff, the most personal and flexible care, our cafe and special events. Marketing and customer acquisition will be our main focus as we build out our facilities and train our staff to achieve our reasonable sales goals and growth.
Strategy and Implementation Summary. A participatory monitoring and evaluation approach will be adopted. This will be ensured through the collaboration and free and open flow of information among all relevant parties. Project monitoring and evaluation will be the responsibility of the Kaddra-Farm staff and the participating communities. The parties will organize and monitor materials used to ensure that the desired level quality, standards, timeliness and target date monitoring are met. Results, in the form of written reports, will be distributed to investors on a regular schedule. This will continue throughout the life span of the project. Written quarterly reports accompanied by financial results will be the standard. A end of the year report will be published that will contain the statistics of the beneficiaries, production and sales results and Best Practices learned. At the end of the project a final report will be published by Kaddra-Farm and the donors. The final report will measure the impact on the community as well as the comments/positions of the direct beneficiaries of the project.
