Theory of Planned Behaviour Sample Clauses

Theory of Planned Behaviour. The TPB was proposed by Xxxx Xxxxx in order to enhance the Theory of Reasoned Action (TRA) [70], a model for the prediction of behavioural intention (see Figure 1). Through adding the variable of perceived behavioural control the TPB was supposed to improve the predictive power of the TRA. It has emerged as a major framework for understanding, predicting and changing human social behaviour [71]. The theory states that behavioural intention is the immediate antecedent of behaviour, while intention itself is a function of attitude toward behaviour, subjective norm and perceived behavioural control. • Attitude toward behaviour: The degree to which performance of the behaviour is positively or negatively valued. Attitude toward behaviour therefore reflects an individual’s evaluation of self-performance of the behaviour. • Subjective norm: Perceived social pressure to perform or not to perform a certain action. It is determined by the total set of readily accessible normative beliefs • Perceived behavioural control: Belief that a certain behaviour can be performed. Very similar to the concept of self-efficacy [72].
Sample 1
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Theory of Planned Behaviour. According to the Theory of Planned Behaviour20 (TPB), a psychological assessment process takes place, when choosing a mode of transport, in which attitudes, values and behaviour standards are relevant. The behaviour is influenced by individual internal and external factors. According to the model21, the intention to use a certain mode of transport is dependent on three attitude-based influencing factors: • subjective evaluation of behaviour (such as attitudes towards the mode of transport) • perceived normative expectations of important other persons (e.g. norms related to car use) • perceived „behavioural control” (perceived difficulty) to perform this behaviour. In the TPB, the subjectively perceived characteristics of the situation and the normative claims of the social situation are regarded as relevant factors, influencing behaviour. The inner psychological evaluation processes gain a significant influence on the actual mobility behaviour, especially in situations, that are not characterized by complete transparency of information and thus require a decision in uncertainty. Moral beliefs and habits are, however, not considered. The applicability of the TPB to the transportation system could be successfully proved in several studies.22 USEmobility will especially consider social behaviour, such as attitudes and the social influence with impact on the mode choice and will try to name the importance of the different influences. Furthermore, adequate measures and recommendations, directly based on those results will be developed.
Sample 1

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