Traffic Quality. For each Query and each click on a Paid Result, Publisher will provide: (a) the user agent; (b) the full, unencrypted Internet Protocol address of the user; (c) the referring URL (HTTP Referrer); (d) any anonymous user identification ascribed by Publisher, unique cookie or URL tag; and (e) any other data that Overture requests in writing that is used in connection with Overture’s ad serving and quality systems. Publisher will provide this information at the time a Query is sent to Overture and when a user clicks on a Paid Result. For clarity, Overture will not request and Publisher will not share any personally identifiable information with Overture. Additionally, Publisher will utilize the URLs and other source feed indicators designated from time to time by Overture. The parties will cooperate in a commercially reasonable manner to minimize automated, fraudulent or lower quality traffic. Overture will have no obligation to make payments in instances when Publisher has failed to utilize designated source feed indicators correctly. Overture shall determine the validity and quality of all traffic in its reasonable discretion.
Traffic Quality. For each Query and each click on a Paid Result, Publisher will provide: (a) the User agent; (b) the full unencrypted Internet Protocol address of the User (unless such provision is in violation of applicable law, in which case the parties agree to work in good faith and use commercially reasonable efforts to provide Yahoo! with such information in a form and manner that complies with applicable law); and (c) the serve URL (in such form as mutually agreed upon by the parties). To the extent Yahoo! requests in writing that Publisher provide any additional data for use by Yahoo! in connection with ad serving and quality systems, Publisher will [*] provide such additional data; provided that, the provision of such data to Yahoo! does not violate any applicable law, rule or regulation. Publisher will provide this information along with the Internet Protocol address of its own or the Affiliate’s server, as the case may be, at the time a Query is sent to Yahoo! and when a user clicks on a Paid Result. For clarity, Publisher will not share any personally identifiable information with Yahoo! as part of sending Queries to Yahoo! hereunder (incidental transmission of personally identifiable information by a User is excluded). * Information redacted pursuant to a confidential treatment request by InfoSpace, Inc. under 5 U.S.C. §552(b)(4) and 17 C.F.R. §§ 200.80(b)(4) and 240.24b-2, and submitted separately with the Securities and Exchange Commission. Additionally, Publisher will utilize the URLs and other source feed indicators designated from time to time by Yahoo!. The parties will cooperate [*] to minimize automated or fraudulent traffic. Yahoo! will have no obligation to make payments (i) in instances when Publisher has failed to utilize designated source feed indicators correctly and Yahoo! cannot, using its routine business practices, accurately identify the source of associated Gross Revenue, or (ii) for any amounts generated from automated or fraudulent traffic. Yahoo! shall determine the validity of all traffic using commercially reasonable standards.
Traffic Quality. Pursuant to the Oath Agreement, all traffic must adhere to traffic quality targets of 7 for desktop and 5 for mobile (the “Oath Traffic Quality Requirements”), unless BRIGHTCAST modifies those targets for any reason (email sufficing). Company will use commercially reasonable efforts to comply with the Oath Traffic Quality Requirements. If BRIGHTCAST reasonably believes the Oath Traffic Quality Requirements are not being met, Company will pause any campaign within three hours upon written request from BRIGHTCAST during standard business hours. If Company is unable to pause a campaign within three hours of receipt of a written request from BRIGHTCAST during standard business hours, BRIGHTCAST, at its sole discretion, may disable the lander page(s).
Traffic Quality. Intelius shall (* * *) use its best efforts (* * *)
Traffic Quality. The parties will cooperate in a commercially reasonable manner to minimize automated, fraudulent or lower quality traffic. Microsoft will determine the validity and quality of all traffic in its reasonable discretion.
Traffic Quality. The Sites shall not i) contain content that promotes any illegal or dangerous activity; ii) contain content with foul, vulgar, obscene or defamatory language or images; iii) run Ad Network ads next to or before pornographic content; iv) create “forced visit” traffic; v) create invisible or nested (Frames loading pages or ads; vi) intentionally falsify clicks: vii) modify or obscure display of ads; viii) fraudulently generate requests or clicks; or ix) use any means of artificially generating ad impressions or clicks, including third-party services such as paid-to-click, paid-to-surf, auto-surf, and click-exchange programs.
Traffic Quality. For each Query and each click on a Paid Result, Publisher will provide: [*]. To the extent Overture requests in writing that Publisher provide any additional data for use by Overture in connection with Overture’s ad serving and quality systems, Publisher will [*] provide such additional data, provided the provision of such data to Overture does not [*]. Publisher will provide this information along with the Internet Protocol address of its own or the Affiliate’s server, as the case may be, at the time a Query is sent to Overture. For clarity, Publisher will not share any [*] with Overture as part of sending Queries to Overture hereunder (incidental transmission of [*] is excluded). Additionally, Publisher will utilize the URLs and other source feed indicators designated from time to time by Overture. The parties will [*] automated or fraudulent traffic. Overture will have no obligation to make payments [*].
