Common use of User Experience Research Clause in Contracts

User Experience Research. Ask questions of representative Personas to help inform perspective of what sort of website content will be most effective. Fundamental Assumptions – Pursuant to above exercises, certain baseline assumptions can be made about: value propositions; why visitors are coming to the website; where they’re coming from; what the points of pain are. Global & Page Strategy – These fundamental assumptions become the foundation for global and page-by-page based strategies. Brainstorm Wishlist – coming out of the research phase, with an understanding of personas/ goals/etc., and having formulated strategies at both the micro and macro levels, the S2 and COMPANY teams should be able to formulate a comprehensive wishlist of ideas and specifications around website pages, sections, features, etc. for inclusion in the ideal website. Many of these wishlist ideas will already be present in the RFP document, but more will be identified and discovered throughout this Strategy process. LAUNCH PAD WEBSITE Once the Brainstorm Wishlist has been completed, and a full inventory of desired functional and feature inclusions has been identified, the S2 and COMPANY teams will perform an 80/20 analysis (e.g., “What are the 20% of items that will make 80% of the business impact?”) on that inventory of wishlist items. These items will be set aside and then prioritized to identify the items that are mission-critical to launch a website. These wishlist features will be identified for inclusion in the sprint towards a Launchpad Website. At this point, the first sprint cycle will commence towards the completion of the Launch Pad website and will follow this basic workflow: During the development cycle for the Launch Pad website, efforts will be made to identify the data collection methods required for validation our fundamental assumptions. The underlying goal of the Launch Pad website is to launch quickly in order to start making data driven improvements to the website. GROWTH DRIVEN DESIGN Once the Launch Pad site has been completed, auention will be turned to the remaining wishlist items. Wishlist items will generally fall into one of four top-level categories: Boost Conversion Conversion points User path Testing Value Props Split Testing Improve User Experience Navigation Ex: Blog Layout UI Improvements Mobile Experience Personalize to the User Personalization By interests By Device or country By previous actions Build Marketing Assets Tools Marketing Resources Directories / Listings SEO Focused Asset The inventory of wishlist action items will be evaluated in light of basic hypothesis statements to determine the order by which the items will be deployed to the website. The hypothesis statement will identify the (a) persona and (b) page being impacted as well as the (c) status quo / control variable versus the (d) new variable being introduced. Finally, it will (e) suggest the expected impact and (f) the reasons fueling those expectations.

User Experience Research. Ask questions of representative Personas to help inform perspective of what sort of website content will be most effective. Fundamental Assumptions – Pursuant to above exercises, certain baseline assumptions can be made about: value propositions; why visitors are coming to the website; where they’re coming from; what the points of pain are. Global & Page Strategy – These fundamental assumptions become the foundation for global and page-by-page based strategies. Brainstorm Wishlist – coming out of the research phase, with an understanding of personas/ goals/etc., and having formulated strategies at both the micro and macro levels, the S2 and COMPANY teams should be able to formulate a comprehensive wishlist of ideas and specifications around website pages, sections, features, etc. for inclusion in the ideal website. Many of these wishlist ideas will already be present in the RFP document, but more will be identified and discovered throughout this Strategy process. LAUNCH PAD WEBSITE Once the Brainstorm Wishlist has been completed, and a full inventory of desired functional and feature inclusions has been identified, the S2 and COMPANY teams will perform an 80/20 analysis (e.g., “What are the 20% of items that will make 80% of the business impact?”) on that inventory of wishlist items. These items will be set aside and then prioritized to identify the items that are mission-critical to launch a website. These wishlist features will be identified for inclusion in the sprint towards a Launchpad Website. At this point, the first sprint cycle will commence towards the completion of the Launch Pad website and will follow this basic workflow: During the development cycle for the Launch Pad website, efforts will be made to identify the data collection methods required for validation our fundamental assumptions. The underlying goal of the Launch Pad website is to launch quickly in order to start making data driven improvements to the website. GROWTH DRIVEN DESIGN Once the Launch Pad site has been completed, auention attention will be turned to the remaining wishlist items. Wishlist items will generally fall into one of four top-level categories: Boost Conversion Conversion points User path Testing Value Props Split Testing Improve User Experience Navigation Ex: Blog Layout UI Improvements Mobile Experience Personalize to the User Personalization By interests By Device or country By previous actions Build Marketing Assets Tools Marketing Resources Directories / Listings SEO Focused Asset The inventory of wishlist action items will be evaluated in light of basic hypothesis statements to determine the order by which the items will be deployed to the website. The hypothesis statement will identify the (a) persona and (b) page being impacted as well as the (c) status quo / control variable versus the (d) new variable being introduced. Finally, it will (e) suggest the expected impact and (f) the reasons fueling those expectations.