Examples of Ambush Marketing in a sentence
Ambush Marketing means marketing, promotional, advertising and public relations activities relating to the Games, which are intended to capitalise on the goodwill associated with the Games or make unauthorised use of any rights and opportunities relating to the Games (including any tickets), but which are undertaken by a person not authorised to do so by WTGF or Host.
Such legislation and enforcement measures shall include, in particular, protection against unauthorised uses of Olympic Properties, Ambush Marketing (as defined in Section 44b below) and unauthorised Games Broadcast, Coverage or Exhibition (as defined in Section 54a below), on behalf and for the benefit of the IOC, as well as procedures and remedies allowing for related disputes to be resolved in a timely manner, in particular when such disputes arise upon the occasion of the Games.
The Host City shall not conduct any Ambush Marketing activities itself, and shall refrain from authorising, or in any other manner permitting, or enabling any unauthorised third party to create, in FIFA’s opinion, any association with FIFA, the LOC or the Competitions.
The OCOG shall present the IOC with a detailed Ambush Marketing prevention plan, in accordance with the terms of the Marketing Plan Agreement and the “Host City Contract Detailed Obligations - Brand Protection”, and shall comply with all other terms and conditions set forth therein.
The OCOG agrees to act in a manner consistent with, and to coordinate all of its monitoring efforts with, the IOC and the IOC’s monitoring programs in relation to unauthorised uses of Olympic Properties, Ambush Marketing and unauthorised Games Broadcast, Coverage and Exhibition.