Examples of Brand element in a sentence
Brand Equity: Concept - Sources – Benefits, Choosing Brand Elements to Build Equity, Brand element choice criteria - Brand element options.
Brand Knowledge Structures, Choosing Brand Elements to Build Equity, Brand element choice criteria, Brand element options, Brand element tactics Unit III: Brand ValuationMeasuring Sources of Brand Equity; Qualitative research techniques, Quantitative research techniques, Measuring Outcomes of Brand Equity; Comparative methods, Holistic methods, Brand Equity Measurement System; Conducting brand audits, Designing brand tracking studies, Establishing a brand equity management system.
There is also a generic or neutral Brand element (“[None]” code) that is used when Brand detail is not expected or not available;• All these Brands are scored in the “BRANDTOT” code that defines the Total Brands amount (including the generic or neutral “[None]” element);• Brand detail has always been required for “Net Revenues – Sales” data.
Brand element or brand identity is any means or mark that serves to differentiate and identify the brand.
The key to strong brand equity is a mixture between verbal and visual context of the elements as every element will have its strengths and weaknesses (Keller, 2008):Table 1 - Brand element roles, own interpretation based on Keller (2008) Offensive RoleDefensive RoleMemorabilityTransferabilityMeaningfulnessAdaptabilityLikabilityProtectability The offensive side of brand elements states that brand elements need to be distinctive, memorable as well as easy to recognize.
Retail Space Requirement A retail area, the Home2 MKT (a signature Brand element) must be provided.
The Beacon The Beacon is an exterior signature Brand element that is required for all Home2 Suites™ by Hilton hotels.
The Brand element in turn translates the brand's expansion beyond the coffee industry, such as the release of a series of documentaries from Starbucks.
Brand: element that identifies one or more products from the same company or manufacturer that distinguishes them from other companies' or manufacturers´ products, according to the industrial property rights legislation.