Brand element definition

Brand element means a brand name, trademark, tradename, distinguishing guise, logo, graphic arrangement, design or slogan that is reasonably associated with, or that evokes:
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Brand element means a word, name, symbol or logo adopted by, or that identifies or refers to, the Psychology Interjurisdictional Compact and/or the Commission (collectively, “PSYPACT”), and/or the goods or services of PSYPACT. Brand Elements specifically include, but are not limited to, the PSYPACT name and logo.
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Examples of Brand element in a sentence

  • Brand Equity: Concept - Sources – Benefits, Choosing Brand Elements to Build Equity, Brand element choice criteria - Brand element options.

  • Brand Knowledge Structures, Choosing Brand Elements to Build Equity, Brand element choice criteria, Brand element options, Brand element tactics Unit III: Brand ValuationMeasuring Sources of Brand Equity; Qualitative research techniques, Quantitative research techniques, Measuring Outcomes of Brand Equity; Comparative methods, Holistic methods, Brand Equity Measurement System; Conducting brand audits, Designing brand tracking studies, Establishing a brand equity management system.

  • The Brand element in turn translates the brand's expansion beyond the coffee industry, such as the release of a series of documentaries from Starbucks.

  • The key to strong brand equity is a mixture between verbal and visual context of the elements as every element will have its strengths and weaknesses (Keller, 2008):Table 1 - Brand element roles, own interpretation based on Keller (2008) Offensive RoleDefensive RoleMemorabilityTransferabilityMeaningfulnessAdaptabilityLikabilityProtectability The offensive side of brand elements states that brand elements need to be distinctive, memorable as well as easy to recognize.

  • The Beacon The Beacon is an exterior signature Brand element that is required for all Home2 Suites™ by Hilton hotels.

  • Brand element or brand identity is any means or mark that serves to differentiate and identify the brand.

Related to Brand element

  • distribution system operator means a natural or legal person responsible for operating, ensuring the maintenance of and, if necessary, developing the distribution system in a given area and, where applicable, its interconnections with other systems and for ensuring the long-term ability of the system to meet reasonable demands for the distribution of electricity;

  • Sponsorship means the sponsorship element of the Package as set out in the Application Form; and

  • Sprint means a set period of time during which specific work is realized and made ready for review.

  • Centralized Message Distribution System (CMDS) means the industry-wide data collection system, which handles the daily exchange of message details between CMDS participating telephone companies (also known as CMDS Direct Participants). AT&T-21STATE is a CMDS Direct Participant.

  • Youth ’ means an individual between the ages of 18 and 35.