Contextual Advertising definition

Contextual Advertising means Advertising delivered to a Consumer on a Publisher’s Digital Property that is selected solely on the basis of the content of such Digital Property, the context of the Consumer’s current visit, or information available in real time about the Consumer’s network or device. For the avoidance of doubt, any method of selecting an Ad that would constitute Targeted Advertising is not Contextual Advertising.
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Contextual Advertising. ’ means displaying or pre-
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Contextual Advertising means the delivery of advertisements based upon a 10 consumer’s current visit to a web page or a single search query, without the collection and 11 retention of data about the consumer’s online activities over time, as defined by the Federal Trade 12 Commission, 78 Fed. Reg. at 3979 n.94.
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Examples of Contextual Advertising in a sentence

  • Our company earns 94.81% of its revenue from Contextual Advertising on its website through Google AdSense and also via its YouTube channel.

  • Contextual Advertising: Contextual advertising is online advertising that does not involve the maintenance or storage of information about an individual beyond the current online session with a website or series of websites.

  • Users’ choices can be manipulated when they are targeted based on the personal information of themselves and other 121 James Hercher, The Royal Rumble Is On For Who Wins Contextual Advertising, AdExchanger (Feb.

  • State whether You have considered changing any of Your Behavioral Advertising practices to Contextual Advertising.

  • If You use or plan to use Contextual Advertising, please Describe in Detail how such a system will generate and deliver ads and marketing communications to both under and older than seven years old.

  • For more information on Contextual Advertising, please refer to the IAB Europe Guide to Contextual Advertising SECTION 6.

  • Ciaramita, M.; Murdock, V.; Plachouras, V; , Semantic Associations For Contextual Advertising, Journal of Electronic Commerce Research, VOL 9, NO 1, 2008.

  • Contextual Advertising is one of the types of online advertising that will be adapted and implemented in this research paper which mainly focuses to “best match” the user queries with the relevant advertisement hence to increase advertising revenues for online publishers.

  • This minimizes the risk that our customer will spend to acquire end-users that are unlikely to yield attractive returns, including those that churn almost immediately.• Desired Return on Ad Spend (ROAS): our algorithms dynamically adjust the cost per install based on a combination of the ROAS target set by the advertiser and the predicted lifetime value of an end-user.• Contextual Advertising: a product designed for cases in which our customers or their end-users opt-out of personalization within apps.

  • This project proposes a solution for the integration of Contextual Advertising in IM applications.

Related to Contextual Advertising

  • Targeted Advertising means presenting an advertisement to a student where the selection of the advertisement is based on Student Data or inferred over time from the usage of the operator's Internet web site, online service or mobile application by such student or the retention of such student's online activities or requests over time for the purpose of targeting subsequent advertisements. "Targeted advertising" does not include any advertising to a student on an Internet web site based on the content of the web page or in response to a student's response or request for information or feedback.

  • Material Adverse Effect shall have the meaning assigned to such term in Section 3.1(b).

  • Feedback means input regarding the SAP Products, services, business or technology plans, including, without limitation, comments or suggestions regarding the possible creation, modification, correction, improvement or enhancement of the SAP Products and/or services, or input as to whether Partner believes SAP’s development direction is consistent with their own business and IT needs.