Contextual Advertising definition

Contextual Advertising means Advertising delivered to a Consumer on a Publisher’s Digital Property that is selected solely on the basis of the content of such Digital Property, the context of the Consumer’s current visit, or information available in real time about the Consumer’s network or device. For the avoidance of doubt, any method of selecting an Ad that would constitute Targeted Advertising is not Contextual Advertising.

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Contextual Advertising. ’ means displaying or pre-

Contextual Advertising means displaying or presenting an advertisement that does

Examples of Contextual Advertising in a sentence

• Each Co-Branded Page on the ---------------------------- AltaVista Health Channel shall contain at least one Contextual Advertising Unit.

• AltaVista and HealthCentral shall mutually agree to on any plans to reallocate Advertising Impressions between banners and Contextual Advertising Units and to reposition Advertising Impressions within the AltaVista Platform, where available, as necessary in order to at least meet the requirements of Section 4.2 and maximize the performance hereunder.

• The design, size and placement of the Contextual Advertising Units shall be subject to mutual approval of the Parties; provided, that such Units shall --------- always be displayed Above the Fold and that such Units shall contain up to three links.

• The reporting provided in Section 9.2.2(g) shall also include the amount due for this Section 9.1.5(a) broken down for Algorithmic Search Services, Paid Search Services and Contextual Advertising Services.

• Microsoft will use commercially reasonable efforts to inform Yahoo! of any Premium Direct Advertiser’s significant complaints about Yahoo!’s Paid Search Services and Contextual Advertising Services sales efforts for Microsoft Paid Search Services and Microsoft Contextual Advertising Services that are communicated to Microsoft during such product research and can be communicated without violating confidentiality obligations.

• For the avoidance of doubt, the Regional Commitments specified in the foregoing sentence, represent the aggregate amount of sales and account management resources in each Region that Yahoo! will maintain to support sales and servicing for Premium Direct Advertisers to help support human-outreach sales of Microsoft’s Paid Search Services and Microsoft’s Contextual Advertising Services.

• The phrase Microsoft Paid Search and Contextual Advertising Services as used herein means Paid Search and Contextual Advertising Services for the Core Platform.

• During the first 12 month period after Microsoft makes its Paid Search Services or its Contextual Advertising Services available in a new country pursuant to Section 6.7 below, Microsoft will calculate the marketing spend commitment for such country using estimated Adjusted Net Revenues for that 12 month period from sales to non-Premium Direct Advertisers of Microsoft’s Paid Search Services and Microsoft’s Contextual Advertising Services to non-Premium Direct Advertisers on the Core Platform.

• Additionally, notwithstanding the provisions of Sections 7.2.2(a) through 7.2.2(g) above, Microsoft will (unless otherwise provided for, and solely to the extent and under the circumstances expressly authorized in this Agreement) represent Yahoo! to Premium Direct Advertisers as the exclusive human-assisted sales force for Microsoft Paid Search Services and Microsoft Contextual Advertising Services, and in no event will Microsoft undertake such Yahoo!-exclusive functions.

• Subject to any confidentiality restrictions, Microsoft will use commercially reasonable efforts to promptly refer to Yahoo! Premium Direct Advertiser leads for Microsoft Paid Search Services and Microsoft Contextual Advertising Services discovered during these Marketing activities.

More Definitions of Contextual Advertising

Contextual Advertising means displaying an advertisement that not vary based on the identity of the individual recipient and is based on the immediate content of a webpage on which the advertisement appears, a specific request of a consumer for information or feedback, or a consumer’s immediate presence in a geographic area with a radius no smaller than 10 miles.

Contextual Advertising. Contextual advertising is the delivery of advertisements based upon a current visit to De-Identified Data: Records and information are considered to be De-Identified when all personally identifiable information has been removed or obscured, such that the remaining information does not reasonably identify a specific student, including, but not limited to, any information that, alone or in combination is linkable to a specific student. Data Breach: An unauthorized release, access to, disclosure or acquisition of Student Data that compromises the security, confidentiality or integrity of the Student Data maintained by the Provider in violation of applicable state or federal law. Educational Records: Educational Records shall have the meaning set forth under FERPA 20 U.S. C. 12 32 ▇▇▇: For the purpose of this DPA, the LEA is the educational entity that is a Party to this Agreement. An LEA can be a state agency, an educational service agency, a charter school or school system or a private school or school system, in addition to the federal definition of Local Education Agency (LEA).

Contextual Advertising means the delivery of advertisements based upon a 10 consumer’s current visit to a web page or a single search query, without the collection and 11 retention of data about the consumer’s online activities over time, as defined by the Federal Trade 12 Commission, 78 Fed. Reg. at 3979 n.94.