Brand image and visual consistency. The principal brand identity of 1CORE is equivalent to the overall identity of the 4EU+ Alliance. As laid out in the Basic Brand Identity Guidelines, 4EU+ has been using the core elements of its visual identity: logos, preferred fonts, colour palettes, and templates for brochures and letterheads. Attention is paid to ensuring the uniformity and consistent use of visual identity. Efforts are also made to avoid brand fragmentation and 4EU+ projects being perceived as entities that are independent from the 4EU+ Alliance. The purpose of maintaining consistency is to create a sense of unity and coherence across all communication materials, including websites, social media posts, graphics and document templates, as well as enhance the 4EU+ brand recognition by making it possible for the Alliance’s communities and stakeholders to easily identify and connect with the Alliance’s overall mission and vision. Members of the 4EU+ Communications Working Group are responsible for ensuring consistency and quality of the project’s communications in line with the Alliance's mission and vision and the 4EU+ branding. In all communication and dissemination materials related to the 1CORE project, appropriate display and visibility of the EU emblem and the ‘co-funded by the European Union’ funding statement will be ensured.
