Centralized Marketing Program. Manager shall maintain a national marketing and national sales program that promotes the Hotel, the “Omni” brand identity of Manager and its Affiliates, advertises to Manager’s and its Affiliates’ markets and secures bookings for hotels and resorts, including the Hotel, operated under the “Omni” name (the “Centralized Marketing Program”). Concurrently with the delivery of the Proposed Operating Plan and Budget, or as soon thereafter as reasonably practical, Manager will provide Owner with a detailed description of the Centralized Marketing Program for the succeeding year. In addition, Manager shall coordinate the Hotel’s individual marketing program with the Centralized Marketing Program and, as appropriate, include the Hotel in the brand identity and national advertising programs conducted as part of the Centralized Marketing Program.
Centralized Marketing Program. Operator shall cause Starwood and/or its Affiliates to furnish to the Hotel the benefits of the "Centralized Services", which phrase shall mean (a) those services, programs and group benefits as are described in Exhibit D (for so long as such services are offered generally within the Starwood system), and (b) such additional services, programs or group benefits as are, from time to time, provided generally to all or distinct sub-groups of properties in the ________ system in the country, state or area in which the Hotel are located, and Owner hereby agrees that Operator may in its discretion cause the Hotel to participate in any or all such Centralized Services. Operator and its Affiliates shall be entitled to be paid for the existing Centralized Services (as the same may be modified from time to time) based on the charges set forth on Exhibit D, as such charges may be increased to reflect increases in the Consumer Price Index from the Effective Date and to reflect specific increases in the costs of operating, maintaining and upgrading such services, and for any new Centralized Services based on Starwood's reasonable estimate of the costs and expenses which will be incurred in providing such services on a system-wide basis to Sheraton hotels, which estimate of costs may include, without limitation, salaries (including, without limitation, payroll taxes and employee benefits) of employees of Starwood and its Affiliates, overhead, recovery of development costs, promotion, costs of operating, upgrading and maintaining such services, and costs of all equipment employed in the rendition of such services. The Hotel's costs for participating in such Centralized Services shall be determined in an equitable manner and on the same basis as allocated or charged to other ________ hotels. In addition, if equipment is installed and maintained at a Hotel in connection with the rendition of any Centralized Services, all costs thereof will be paid by Owner and charged to the operation of the Hotel either as an Operating Expense (and Operator may pay for same from the Bank Account) or over a period of years, as determined by Starwood's independent public accountant.
