Direct Mailing Objectives Sample Clauses

Direct Mailing Objectives. Subject to AOLB's discretion as limited by this Section 2(c), Itau shall engage in direct mailing of CD-ROMs to Itau Customers who are not AOLB/Itau Subscribers and who are not subscribers to the AOLB Service, as described in Section 2(c)(ii) and according to the following guidelines: (A) Itau Customers at the A and B socioeconomic levels (as defined by Itau) will be the primary target groups, (B) further segmentation based on test results for specific areas and (C) a maximum of [**]* CD-ROMs per Itau Customer per year. In accordance with the timing specified in Section 2(a)(iv), AOLB shall provide Itau with the number of CD-ROMs necessary for the above direct mailing at least thirty (30) days prior to the expiration of the Quarter in which such direct mailing is to take place. AOLB will also implement a test process that includes, for each test, two test panels of 40,000 names each. AOLB may implement as many test processes as it may choose in its discretion. Itau shall either pay directly or reimburse AOLB for the actual costs of the tests and the new creatives for each test (in accordance with Section 3(e)(ii)), provided that if any creatives are used to offer products or services other than the Co-Branded Service, AOLB shall reimburse Itau for a proportional cost of such creatives. The CD-ROMs used in such tests shall count towards the CD-ROM direct mailing requirements specified in Section 2(c)(ii).
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Related to Direct Mailing Objectives

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