Eataly Sample Clauses

Eataly. Despite its international development, Eataly does not have an articulated communication strategy. The dedicated budget is small and the website is controlled by the founder Xxxxx Xxxxxxxxx in Turin. The 5.000 small producers and companies in the network do not promote themselves and rely on Eataly for dissemination. Eataly acts as a container, launches gastronomic events in stores and in international sites in order to promote the producers, and sells their products in stores and on the website. Eataly organizes many residential courses on food and drink and other matters, aimed to different age ranges, but it is not interested in e-learning platforms. On this issue, managers show their preference for the physical participation of the client, based on the Eataly particular philosophy, that is personal encounter and socialization through tasting. In general, they are not interested in developing on line social network strategies, with the exception of selling. With respect to Europeana Food and Drink Project they do not engage and do not give support to the dissemination of the challenges, believing that a better partner can be “Slow Food”, the network and association founded by Xxxxx Xxxxxxx they are affiliated to.
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