Lot 3 - digital marketing services Sample Clauses

Lot 3 - digital marketing services. This framework agreement is for the supply of digital marketing services and the contractors will be required to provide the services listed under the following categories: • digital marketing • digital technical services • search engine optimisation • usability • mobile The contractor must be able to demonstrate the ability to translate marketing objectives, including social marketing/behaviour change objectives, into strategies to develop campaigns that are digitally led or to provide digital activity to complement a wider campaign; Partnership marketing services may include, either individually or in combination: • partner identification and selection • background checks of any proposed Influencer partners, including past social media activity • contracting of partnership activity • brand licensing • campaign co-ordination • evaluation, including negotiating access to partnership data relevant to marketing activity Digital technical services may include either individually or in combination, technical support in the pursuit of the following activities: • strategic digital communications development • website scoping, design and build and hosting • mobile and responsive design • maintenance and support • metrics analysis • search engine optimisation • usability testing and user research • accessibility • training and associated documentation • digital advertising • social media including traffic and sentiment reporting • database and data management • systems integration • penetration and load testing