Management of Regular Customers Sample Clauses

Management of Regular Customers. Lyoness Members can register as regular customers of the Loyalty Merchant on the MTERM. Registration is subject to the respective Lyoness Member consenting to having defined information transmitted by Lyoness to the CRM module of the Loyalty Merchant. In addition to the personal data of the regular customer (address, contact data, etc.) such information also includes information concerning the purchases the respective Lyoness Member has made at the Loyalty Merchant within the framework of the Lyoness Loyalty Progrmme within the last 12 months before registering as a regular customer (in particular purchase dates and purchase amounts). This information is then automatically transmit- xxx to the CRM module. In addition the purchases the regular customer makes in future at the Loyalty Merchant within the framework of the Lyoness Loyalty Program are also automatically transmitted to the CRM module by Lyoness. Process for registering as a regular customer: • Start the function “Regular Customer Registration” (including acceptance of the GTC’s) on the MTERM. • The cashback card of the Lyoness Member is scanned into the MTERM • The Lyoness Member must consent the transmission of specified data to the Loyalty Merchant by Lyoness and the use of these by the Loyalty Merchant for the speci- fied purposes. • The Lyoness Member can consent to the sending of the Loyalty Merchant’s Newletter to his/her email address. o If the Lyoness Member gives his/her consent, a confirmation email is sent to the email address of the Lyoness Member in the name of the Loyalty Merchant requesting the Lyoness Member to confirm the granting of the consent by clicking on a link integrated in the email. o Once consent is confirmed in this way, the Loyalty Merchant can send Newletters to the respective Lyoness Member using the Newsletter module. o The Lyoness Member may opt out from receiving further Newsletters at any time and once the Loyalty Merchant receives an instruction for opting out the Loyalty Merchant must cease sending any Newsletter to such Lyoness Member. • The data of the regular customer is transmitted to the CRM module of the Loyalty Merchant. The LM can manage the following information of its regular customers: • First name • Surname • Gender • Email • Salutation • Tel/fax/mobile telephone • Address • Postcode • Place/town or city/country • Language • Birthday • Title • Notes/appointments • Purchases: amount/period/number • Total sales
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Related to Management of Regular Customers

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