Marketing Campaign Management Sample Clauses

Marketing Campaign Management. Marketing campaign management involves the following functions: Maintenance of basic information on marketing campaigns: creation of marketing campaigns and maintenance of basic information. Basic information on marketing campaigns includes name, starting and ending date of marketing campaigns, and associated products. Formulation of rules for marketing campaigns: the system will automatically conduct operations like transaction discount calculation, customer reward calculation and settlement with suppliers according to marketing campaign rules. Once established, the campaign will be under the activation status. For any customer transaction within the term of validity of the campaign, the system will automatically conduct such operations as discount rate calculation, customer point calculation, and settlement between system and relevant partners in accordance with the set campaign rules; Upon the expiry of the campaign, the state of campaign will automatically change from effectiveness to cancellation, and the campaign will be deleted (campaign information and numbering to be retained) and allow for further modification.