Marketing/Outreach. any communication, sponsorship of community events, or the production and dissemination of marketing/outreach materials from an MCO, including its employees, agents, subcontractors, and providers, to an individual who is not enrolled in that entity that can reasonably be interpreted as intended to influence the individual to enroll in or not to enroll in that particular managed care organization’s Medicaid product, or to disenroll from another managed care organization’s Medicaid product. Communications from a Qualified Health Plan to Medicaid beneficiaries are excluded from the definition of marketing, even if the issuer of the Qualified Health Plan is also an entity providing Medicaid managed care.
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