Naming Rights and Commercial Advertisements and Activities. (a) The City retains the exclusive naming rights with respect to the Metered Parking System and the exclusive right to register and own the naming rights as the “Pittsburgh Metered Parking System.” Except as provided in Section 3.17(b), the City retains (i) the exclusive rights with respect to commercial advertisements, advertising on Metering Devices and advertisements dispensed from Metering Devices, (ii) the exclusive rights with respect to any other commercial activities, other than the collection and application of Metered Parking Fees, to be derived from the Metered Parking System and (iii) all proceeds and other consideration derived from such naming rights, commercial advertisements or other commercial activities derived from the Metered Parking Operations, other than the collection and application of Metered Parking Fees. Any action taken by the City pursuant to this Section 3.17 is not a Compensation Event, an Adverse Action or a Reserved Powers Adverse Action. The City shall not use or permit to be used, any name or xxxx in connection with the Metered Parking System that may reasonably be odious or offensive to the Concessionaire or otherwise be reasonably likely to result in a negative association by the general public.
Naming Rights and Commercial Advertisements and Activities. The City retains the exclusive naming rights with respect to the Metered Parking System and the exclusive right to register and own the naming rights as the “Chicago Metered Parking System.” The City also retains the exclusive rights with respect to commercial advertisements, including (but not limited to) billboards in the Parking Lots, advertising on Metering Devices and advertisements dispensed from Metering Devices. The City also retains the exclusive rights with respect to any other commercial activities, other than the collection of Metered Parking Fees, to be derived from the Metered Parking System. The City shall retain all proceeds and other consideration derived from such naming rights, commercial advertisements or other commercial activities derived from the Metered Parking Operations, other than the collection of Metered Parking Fees. Any action taken by the City pursuant to this Section 3.18 is not a Compensation Event or an Adverse Action. The City shall not use or permit to be used, any name or mark in connection with the Metered Parking System that may reasonably be odious or offensive to the Concessionaire or otherwise be reasonably likely to result in a negative association by the general public. Notwithstanding the foregoing provisions of this Section 3.18, the City grants to the Concessionaire a non-exclusive, non-transferable, royalty free license during the Term to use any names associated with the Metered Parking System together with all existing and future developed logos and marks (not including the City seal or, without the Approval of the City, other logos and marks used by the City for general municipal purposes) used in connection with the Metered Parking System Operations, solely in connection with the performance by the Concessionaire or any Operator of their obligations under the Agreement and in the provision of Metered Parking Services.
Naming Rights and Commercial Advertisements and Activities. (a) Parking Company shall provide recommendations relating to naming of the Metered Parking System provided that such name must be Approved by Metro. For any naming of the Metered Parking System Approved by Metro, Parking Company will implement a marketing strategy consistent with the Business Plan. Parking Company grants to Metro an exclusive, non-transferable, royalty free license during the Term and thereafter to use the name chosen for the Metered Parking System together with all logos and marks used in connection with the Metered Parking System Operations.
