NATIONAL GEOGRAPHIC Brand Alignment Sample Clauses

NATIONAL GEOGRAPHIC Brand Alignment. (a) The Guest experience should have a strong focus on science, conservation, education, exploration, and storytelling (including photography) to bring to life the NATIONAL GEOGRAPHIC brand. (b) On Trip, onboard and onshore experiences should incorporate the NATIONAL GEOGRAPHIC brand where possible and embody the NATIONAL GEOGRAPHIC spirit pre-Trip, on-Trip, and post-Trip in order to create a seamless NATIONAL GEOGRAPHIC branded experience, including but not limited to program materials, handouts, photos, and similar learning aids which prominently feature the NATIONAL GEOGRAPHIC brand. (c) On Trip, onboard and onshore experiences should include NATIONAL GEOGRAPHIC destination experts, NGS grantees, subject matter experts, and photographers (“NATIONAL GEOGRAPHIC Experts”) where possible (see also Section 8.4 (NATIONAL GEOGRAPHIC Experts)). (d) Guest experiences should be sustainable and eco-conscious (as set forth in Section 16 (Sustainability)). (e) Guest experiences should highlight NGS’s mission and provide Guests the ability to donate to NGS via a donation fund determined by NGS and Licensee.
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