Needs analysis and specific objectives Sample Clauses

Needs analysis and specific objectives. The media sector is facing several challenges at the local and regional levels, especially in sparsely populated European regions. Digitization facilitated the publication of news in different formats and the digital transition caused changes in the consumption and monetization of news content, which increased the competitiveness of the market, especially in the radio sector, which saw its listeners, mainly young people, switch to sources online, and advertising revenues drop considerably. This has impacted the financial sustainability of local and regional radios which, in many cases, had to close their activities. In addition, the context calls into question the professional practice of journalism (they now need to be multipurpose) and the fight against disinformation and undermines the plural, democratic and inclusive nature of the media. For this reason, it is difficult to attract and retain young journalists, for example. Even so, there is some attempt to reverse this scenario. Some radio stations have bet on opinion journalism, for example. Others, although broadcasting online, have not yet managed to digitize their contents, for example, exploring them in podcast format. And, to face the challenges and opportunities, it becomes imperative to develop skills and employment for journalists and communication professionals, as well as to support structural and technological changes that make journalism more cooperative, collaborative, sustainable, and resilient. Needs analysis and specific objectives For ‘Fostering European media talents and skills’, ‘Markets & networking’, ‘Innovative tools and Business models’ and ‘MEDIA 360°’, ‘Creative Innovation Lab’, ‘Media Literacy’, ‘Defending media freedom and pluralism’ and ‘Journalism Partnership’: Describe how your activity meets the needs of the industry/sectors.
Sample 1
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Related to Needs analysis and specific objectives

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