PROPRIETARY RELATIONSHIPS. ADMATIC has proprietary relationships with the publishers that make up the Network. Except for reasonably documented, pre-existing relationships with direct publishers or networks or relationships entered into in the ordinary course of Advertisers business, Advertiser agrees not to solicit, induce, recruit or encourage, directly or indirectly, any publisher that the Advertiser knows, or has reason to know, is a publisher on the Network for the purpose of offering to such publisher products or services that compete with those of ADMATIC, including, without limitation, the placement or hosting of advertising in any form without the express, written consent of ADMATIC. Advertiser understands that in the event of a breach of the forgoing representations by Advertiser, ADMATIC shall be entitled to injunctive or other equitable relief as a remedy therefore, without the necessity of posting a bond with respect thereto. Any such relief awarded shall be in addition to any appropriate relief which may be awarded in the form of monetary damages, and ADMATIC shall be entitled to monetary damages to the fullest permitted under applicable law. The foregoing remedy is a material, bargained for basis of this agreement and has been considered in each party’s decision to enter into this Agreement.
PROPRIETARY RELATIONSHIPS. As a result of receiving each other’s Confidential Information and otherwise becoming familiar with each other’s business and affairs, the Parties may obtain knowledge about each other’s banks, employees, associates, partners, contacts, sources, contractors, vendors, other service providers, customers and prospects (collectively, the “Proprietary Relationships”) and each other’s plans and opportunities (collectively, the “Proprietary Opportunities”). The Parties shall not use their knowledge of any Proprietary Relationship or Proprietary Opportunity (a) for any purpose other than to operate under this Agreement, (b) for their own advantage or economic benefit outside the scope of this Agreement or (c) in any manner that would harm or otherwise be a detriment to each other. Without limiting the generality of the foregoing, the Parties shall not, nor shall either Party assist any third Party to, directly or indirectly, during the term of this Agreement or thereafter, solicit, entice away or otherwise interfere with any customer, including, without limitation, the Customers who are customers pursuant to this Agreement.
PROPRIETARY RELATIONSHIPS. 5.1 Without the prior written consent of IL, any Confidential Information developed or otherwise acquired by or made known to DUFF including without limitation reports, laboratory notebooks, information or data relating to a IL's technology products, services, or business and developed by DUFF pursuant to the performance of the consulting services contemplated hereunder, shall not be disclosed by DUFF to any third party or used by DUFF for the benefit of DUFF or any third party other than in connection with the research contemplated by SCHEDULE 1. DUFF further understands that IL has received and in the future will receive from third parties confidential or proprietary information ("Third Party Information") subject to a duty on IL's part to maintain the confidentiality of such information and to use it only for certain limited purposes. Third Party Information will be treated as Confidential Information under this Agreement.
