Public Education. 6.9.1 Franchisee acknowledges and agrees that education and public awareness are critical, key and essential elements of any efforts to achieve AB 939 requirements. Accordingly, Franchisee agrees to take direction from County to exploit opportunities to expand public and customer knowledge concerning needs and methods to divert solid waste and recyclables from disposal by reducing the amount of solid waste generated and/or accumulated by recycling or other appropriate waste diversion strategies and to cooperate fully with County in this regard. 6.9.2 Franchisee shall maintain its own program of providing information relevant to billing and solid waste services, issues and needs with its bills. Every billing cycle Franchisee shall include an additional message promoting participation in recycling and green waste programs as their billing format allows. Franchisee shall bear all labor costs with respect to inserting public education materials with the xxxxxxxx. County shall bear any additional postage expense resulting from any County inserts and shall bear other expenses related to the inserts to the extent said expenses are clearly in excess of Franchisee's normal billing costs. All public education materials shall be approved in advance by County. 6.9.3 At the direction of County, Franchisee shall participate in and promote AB 939 activities and other solid waste management techniques at community events and local activities. Such participation would normally include providing, without cost, educational and publicity information promoting the goals and programs of County's solid waste program.
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Samples: Franchise Agreement, Franchise Agreement, Franchise Agreement