Sales and Marketing of Products. Except as provided in the Marketing Transition Plan, all Products to be marketed and sold to the Markets shall be marketed and sold by RBX. RBX shall diligently and in good faith use commercially reasonable efforts to market and promote sales of the Products in the Markets to achieve maximum profitable sales volume. Without limiting the foregoing, RBX shall perform the following specific tasks:
(i) develop and maintain a sales team fully dedicated to the marketing and sales of Products to the Markets (the "Sales Team"), such Sales Team to be developed in accordance with the Sales Team Transition Plan and to at a minimum include sales representatives in such number and with such qualifications as is then consistent with Competitive Practices;
(ii) cause the Sales Team to regularly call upon and visit customers and potential customers in the Markets, to include at a minimum such volume and frequency of calls and visits as is then consistent with Competitive Practices;
(iii) cause one or more members of the Sales Team to attend the following trade shows each year: NIA, ARW, ASHRAE, HVAC and other major trade shows in the United States, Canada and/or Mexico relating to the Products and/or the Markets;
(iv) prepare brochures and promotional literature for the Products, to include at a minimum such quality, volume and placement of brochures and promotional literature as is then consistent with Competitive Practices; provided, however, that all such brochures and promotional literature shall be subject to the prior written approval of Nomaco, which approval shall not be unreasonably withheld, conditioned or delayed;
(v) purchase advertising for the Products, to include at a minimum such quality, volume and placement of advertising as is then consistent with Competitive Practices; provided, however, that all such advertising shall be subject to prior written approval of Nomaco, which approval shall not be unreasonably withheld, conditioned or delayed;
(vi) submit to Nomaco on a monthly basis during each calendar month, detailed sales reports (to include at a minimum a report on activities described in items (i) through (v) above undertaken during the immediately preceding month) and such other reports and information reasonably requested by Nomaco relating to RBX sales and marketing efforts during the immediately preceding month;
(vii) establish sales incentive programs for members of the Sales Team, to include at a minimum such sales incentives as are then consis...
Sales and Marketing of Products. During the Term, Company shall be Supplier's preferred distribution channel to all current and future service provider customers utilizing Company's wireless base station equipment. During the Term, Supplier will not sell Product or any amplifier, without Company's reasonable approval, directly to wireless service providers for use with Company base stations and will direct inquiries for Product or any amplifier from service provider customers to the appropriate Company associate. This requirement is intended to allow Company to manage the sale of spares and individual amplifiers to its service provider customers. To the extent requested by Supplier, Company agrees to use Supplier to supply customers identified by Supplier to Company as inquiring about Products or services for the Products.
