Service and Support. The Distributor will use commercially reasonable efforts to provide service and support to customers purchasing the Alliance Products sold by such Distributor. These efforts will be consistent with the efforts used by the Distributor with respect to other diagnostic products it markets and distributes for which it provides service and support and which have the same or similar market potential, or as otherwise described in an approved NPCD.
Appears in 4 contracts
Samples: Strategic Alliance Agreement (Celera CORP), Strategic Alliance Agreement (Celera CORP), Strategic Alliance Agreement (Celera CORP)