Subsequent Name Change. If Sponsor or its successor or assignee changes or causes the change of the Names or Event Logos in accordance with the terms of this Agreement, including receiving Entity’s prior written approval in accordance with this Agreement, Sponsor shall pay, or cause its successor or assignee to pay, all costs and expenses associated therewith, including, without limitation, the cost and expense of: (a) removing, destroying and/or discarding Signage reflecting the prior Names and/or Event Logos, (b) preparing, producing, replacing, mounting and installing new or altered Signage to reflect the changed Names and/or Event Logos, (c) removing, destroying or discarding merchandise, equipment and other collateral materials (including, but not limited to, printed, electronic, and video materials, publications, staff uniforms, supplies, and all other equipment or materials regardless of format that need to be changed to effect the renaming or rebranding of the Event with the new Name) related to the Event branding, promotion and publicity displaying the prior Names and/or Event Logos, and (d) preparing, producing, replacing and distributing merchandise, equipment or other collateral materials (including, but not limited to, printed, electronic, and video materials, publications, staff uniforms, supplies, and all other equipment or materials regardless of format that need to be changed to effect the renaming or rebranding of the Event with the new Name) related to the Event branding, promotion and publicity reflecting the changed Names and/or Event Logos; and (e) attorneys’ fees, other professionals’ fees, and the cost of obtaining any required consents and approvals associated with such change as well as all other out of pocket costs and expenses relating to Signage, promotions, branding, advertising and marketing.
Subsequent Name Change. In the event the Licensee or its successor or assignee changes or causes the change of the Name, Logo and/or the Marks in accordance with the terms hereof, the Licensee agrees to pay, or cause its successor or assignee to pay, all costs and expenses associated therewith, including, without limitation, the cost and expense of: (i) removing, destroying and/or discharging signage reflecting the prior Marks, (ii) preparing, producing, replacing, mounting and/or installing new or altered signage to reflect the name change, (iii) removing, destroying and/or discarding merchandise, equipment or other collateral materials related to the Venue, Office Building & Field branding, promotion and publicity displaying the prior Marks, and (iv) preparing, producing, replacing and/or distributing merchandise, equipment or other collateral materials related to the Venue, Office Building & Field branding, promotion and publicity reflecting the name change.
