Common use of Tech Clause in Contracts

Tech. landing pages, list setup, platform integrations, site integration, etc. Over the course of 2-months, Salted Stone will work through a variety of setup tasks focused on ensuring that COMPANY’s program is geared for success. The 2-month setup phase will conclude with the launch of COMPANY’s first Campaign within HubSpot. Setup activities will include: . Establish SMART goals (specific, measurable, auainable, relevant, time limited) in collaboration with COMPANY team. . Develop buyer personas. . Identify content offers for each persona at each lifecycle stage (e.g., awareness, consideration, decision). . Develop campaign plan around first content offer. . Draft and lay out first content offer. . Design and deploy associated landing page, blog, CTA graphics, etc. . Design and build email template. . Integrate with CRM as possible. . Create initial marketing segments and draft/integrate nurture-focused email workflows. . Perform SEO keyword research. . SEO Audit (design/tech). . Integrate on-page SEO recommendations. . Integrate into existing frontend website as needed. . Launch first campaign. O NG OI NG Ongoing management activities will be fluid contingent upon needs as assessed in real-time, but the baseline framework of the inbound marketing program is based upon the following: . Monthly reporting and campaign optimization. . 2x weekly blog posts, optimized for organic search targets. . Daily social media promotion as outlined in campaign plan.

Tech. landing pages, list setup, platform integrations, site integration, etc. Over the course of 2-months, Salted Stone will work through a variety of setup tasks focused on ensuring that COMPANY’s program is geared for success. The 2-month setup phase will conclude with the launch of COMPANY’s first Campaign within HubSpot. Setup activities will include: . Establish SMART goals (specific, measurable, auainableattainable, relevant, time limited) in collaboration with COMPANY team. . Develop buyer personas. . Identify content offers for each persona at each lifecycle stage (e.g., awareness, consideration, decision). . Develop campaign plan around first content offer. . Draft and lay out first content offer. . Design and deploy associated landing page, blog, CTA graphics, etc. . Design and build email template. . Integrate with CRM as possible. . Create initial marketing segments and draft/integrate nurture-focused email workflows. . Perform SEO keyword research. . SEO Audit (design/tech). . Integrate on-page SEO recommendations. . Integrate into existing frontend website as needed. . Launch first campaign. O NG OI NG Ongoing management activities will be fluid contingent upon needs as assessed in real-time, but the baseline framework of the inbound marketing program is based upon the following: . Monthly reporting and campaign optimization. . 2x weekly blog posts, optimized for organic search targets. . Daily social media promotion as outlined in campaign plan.