U.S. National Approach. If the Processing occurs while the Downstream Participant is a Service Provider pursuant to Section 8.1, and such Personal Information is accompanied by Signals indicating the Consumer is a U.S. National Consumer, the Downstream Participant shall:
(i) Process the Personal Information made available by the First Party solely to carry out California Digital Advertising Activities on behalf of the First Party; and
(ii) comply with the requirements set forth in Schedule B.
U.S. National Approach. For a U.S. National Consumer, meet the requirements set forth in this Schedule B in accordance with the U.S. National Approach.
U.S. National Approach. If a Downstream Participant is Processing the Personal Information of a Consumer in connection with a Covered Transaction carried out in Opt- Out Option Mode with Signals indicating the Consumer is a U.S. National Consumer, and the Signals further indicate that the Consumer has:
(i) not Opted Out of Sales, Sharing, or Targeted Advertising the Downstream Participant may Process and disclose the Consumer’s Personal Information to other Downstream Participants and to Certified Partners solely to carry out Digital Advertising Activities, to the extent such Processing and disclosure of such Personal Information by the Downstream Participant is reasonably necessary and proportionate to carry out such Digital Advertising Activities;
(ii) Opted Out of Sales and Sharing or Targeted Advertising, the Downstream Participant shall Process and disclose the Consumer’s Personal Information as the First Party’s Service Provider pursuant to Section 4.4(c)(ii);
(iii) Opted Out of Sharing or Targeted Advertising, but not Sales, the Downstream Participant may Process and disclose the Consumer’s Personal Information to other Downstream Participants and to Certified Partners solely to undertake California Digital Advertising Activities;
(iv) Opted Out of Sales, but not Sharing or Targeted Advertising, the Downstream Participant shall Process and disclose the U.S. National Consumer’s Personal Information as the First Party’s Service Provider pursuant to Section 4.4(c)(iv);
(v) Consented to the Processing of Personal Information for Digital Advertising Activities that are unrelated to, not necessary for, or incompatible with, the purpose(s) (including any disclosed purpose(s)) for which the Personal Information was initially collected or Processed, the Downstream Participant may Process the Consumer’s Personal Information and disclose it to other Downstream Participants and to Certified Partners solely to undertake the Digital Advertising Activities to which the Consent applies pursuant to Section 4.4(c)(v); or
(vi) withheld or withdrawn Consent to the Processing of Personal Information for Digital Advertising Activities that are unrelated to, not necessary for, or incompatible with, the purpose(s) (including any disclosed purpose(s)) for which the Personal Information was initially collected or Processed, the Downstream Participant may not Process the Consumer’s Personal Information or disclose it to other Downstream Participants or to Certified Partners for those Digital Adverti...
U.S. National Approach. For a Consumer whom the First Party elects to treat as a U.S. National Consumer,
(1) if the Consumer provided Consent, Process the Consumer’s Personal Information and disclose it to Downstream Participants or Certified Partners, if at all, solely to undertake the California Digital Advertising Activities; or
(2) if the Consumer has withheld or withdrawn Consent, not Process the Consumer’s Personal Information or disclose it to Downstream Participants or Certified Partners for those California Digital Advertising Activities.
U.S. National Approach. For a Consumer whom the First Party elects to treat as a U.S. National Consumer, provide a mechanism prior to Processing the Consumer’s Personal Information for California Digital Advertising Activities that enables the Consumer to Consent to the Processing of the Consumer’s Personal Information for California Digital Advertising Activities when the First Party determines that such Processing is unrelated to, not necessary for, and incompatible with the purpose(s) (including any disclosed purpose(s)) for which such information was Processed pursuant to Applicable State Privacy Laws (see Cal. Code Regs. tit. 11, § 7002, Virginia Code 59.1-578(A)(2), Colo. Rev.
U.S. National Approach. If a Downstream Participant is Processing the Personal Information of a Consumer in connection with a Covered Transaction carried out in Opt- Out Option Mode with Signals indicating the Consumer is a U.S. National Consumer, and the Signals further indicate that the Consumer has:
(i) not Opted Out of Sales, Sharing, or Targeted Advertising, the Downstream Participant may Process and disclose the Consumer’s Personal Information to other Downstream Participants and to Certified Partners solely to carry out Digital Advertising Activities, to the extent such Processing and disclosure of such Personal Information by the Downstream Participant is reasonably necessary, proportionate to, or compatible with, carrying out such Digital Advertising Activities;
(ii) Opted Out of Sales and Sharing or Targeted Advertising, the Downstream Participant shall Process and disclose the Consumer’s Personal Information as the First Party’s Service Provider pursuant to Section 4.4(c)(ii);
(iii) Opted Out of Sharing or Targeted Advertising, but not Sales, the Downstream Participant may Process and disclose the Consumer’s Personal Information to other Downstream Participants and to Certified Partners solely to undertake California Digital Advertising Activities; and
(iv) Opted Out of Sales, but not Sharing or Targeted Advertising, the Downstream Participant shall Process and disclose the U.S. National Consumer’s Personal Information as the First Party’s Service Provider pursuant to Section 4.4(c)(iv).
U.S. National Approach. With respect to a U.S. National Consumer, the First Party shall provide a Consent Mechanism (Secondary Use Limitation) in accordance with Section 4.5(a) before engaging in Digital Advertising Activities.
U.S. National Approach. If the First Party operates under the U.S. National Approach, and if the Consumer has:
(i) Consented to the Processing of Personal Information for the purpose of fulfilling the Secondary Use Limitations, the First Party may Process the Consumer’s Personal Information and disclose it to Downstream Participants and Certified Partners solely to undertake those Digital Advertising Activities to which the Consent applies; or
(ii) withheld Consent to the Processing of Personal Information for Digital Advertising Activities that require such action to fulfill the Secondary Use Limitations, the First Party shall not Process the Consumer’s Personal Information or disclose it to Downstream Participants or Certified Partners for those Digital Advertising Activities to which the Consent requirement applies.
U.S. National Approach. For a Consumer whom the First Party elects to treat as a U.S. National Consumer, provide a Consent Mechanism (Secondary Use Limitation) to obtain Consent from the Consumer prior to Processing the Consumer’s Personal Information for California Digital Advertising Activities.
U.S. National Approach. For a Consumer whom the First Party elects to treat as a U.S. National Consumer, and if the Consumer has:
(1) Consented to the Processing of Personal Information for the purpose of fulfilling the Secondary Use Limitations, the First Party may Process the Consumer’s Personal Information and disclose it to Downstream Participants and Certified Partners solely to undertake those California Digital Advertising Activities to which the Consent applies; or
(2) withheld Consent to the Processing of Personal Information for Digital Advertising Activities that require such action to fulfill the Secondary Use Limitations, the First Party shall not Process the Consumer’s Personal Information or disclose it to Downstream Participants or Certified Partners for those California Digital Advertising Activities to which the Consent requirement applies.
