Ad Tech definition

Ad Tech means the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.
Sample 1Sample 2Sample 3

Examples of Ad Tech in a sentence

  • Mike Shields, “21st Century Fox to Acquire Ad Tech Firm TrueX for $200 Million,” The Wall Street Journal, 17 Dec.

  • Arete Ad Tech Summary: Digital Ads: A Mad Market by Any Measure—May 22, 2017DIGITAL ADVERTISING TODAY OverviewIn its simplest form, digital advertising facilitates the delivery of marketing messages and content to consumers across the Internet, mobile apps, and other connected devices.

  • CDD Report, supra; Suzanne Vranica, Comcast Has Agreed to Acquire Ad Tech Firm Visible World, WALL ST.

  • Ross Benes, “An Ad Tech Urban Legend: An Oral History of How Header Bidding Became Digital Advertising’s Biggest Buzzword,” Digiday, June 16, 2017, at https://digiday.com/media/header-bidding-oral-history/.

  • To communicate, via email or otherwise, with Customers or Ad-Tech Partners about their relevant accounts; to respond to Customer or Ad-Tech Partner inquiries, requests, or complaints; and to provide Customers and Ad- Tech Partners with news, best practices, or other helpful or interesting information, in accordance with their communications preferences.

  • Notwithstanding the forgoing, INVIDI AB generally collects, uses and otherwise processes the following End User Information on behalf of Customers in their use of the Ad- Tech Services: (i) persistent identifiers, (ii) IP addresses, and (iii) geolocation.The Ad-Tech Services may also process other data elements, which may consist of Special Categories of Personal Data, if and to the extent a Customer has opted in to the processing of such information.

  • The inclusion of a particular approach or regulatory tool should not be taken to indicate the ACCC’s support for that approach, other than in instances where the paper refers to a previous formal recommendation of the ACCC, such as in relation to the Ad Tech Inquiry Final Report.

  • See for example, Chapter 6 of the ACCC’s Ad Tech Inquiry Interim Report.

  • For every curve C ⊂ V, we have D · C = 0 and H · C > 0, thus (2D − 2mH) · C < 0, then V ⊆ Bs (|2D − 2mH|).We know that Bs (|2D − 2mH|) ⊆ Bs (|D − mH|), thus we are left to prove that Bs (|D − mH|) ⊆ V.We have already observed that V is a complete intersection of two divisors of |D − 2mH|, hence Bs (|D − 2mH|) ⊆ V.

  • United Kingdom - Policy (domestic) Government inquiry into Ad Tech In July 2019, the UK Competition Authority (the Competition and Markets Authority (CMA)) launched a market study into online platforms and the digital advertising market in the UK.

Related to Ad Tech

  • Background Technology means all Software, data, know-how, ideas, methodologies, specifications, and other technology in which Contractor owns such Intellectual Property Rights as are necessary for Contractor to grant the rights and licenses set forth in Section 14.1, and for the State (including its licensees, successors and assigns) to exercise such rights and licenses, without violating any right of any Third Party or any Law or incurring any payment obligation to any Third Party. Background Technology must: (a) be identified as Background Technology in the Statement of Work; and (b) have been developed or otherwise acquired by Contractor prior to the date of the Statement of Work, or have been developed by Contractor outside of its performance under the Statement of Work. Background Technology will also include any general consulting tool or methodology created by Contractor, which will not be required to be identified in the Statement of Work.

  • Licensed Technology means the Licensed Know-How and Licensed Patents.

  • Developed Technology means any Technology including, without limitation, any enhancements, substitutions or improvements to the Core Technology that is (a) discovered, developed or otherwise acquired by DURA pursuant to the terms of the Development Agreement or (b) otherwise acquired by or on behalf of Xxxxxx Corp. II during the term of the Development Agreement.

  • Customer Technology means Customer's proprietary technology, including Customer's Internet operations design, content, software tools, hardware designs, algorithms, software (in source and object forms), user interface designs, architecture, class libraries, objects and documentation (both printed and electronic), know-how, trade secrets and any related intellectual property rights throughout the world (whether owned by Customer or licensed to Customer from a third party) and also including any derivatives, improvements, enhancements or extensions of Customer Technology conceived, reduced to practice, or developed during the term of this Agreement by Customer.

  • Licensor Technology means the Licensor Patents, the Licensor Know-How, Licensor Materials, Product IP, and Licensor’s rights in the Program IP and Joint Patents.

  • Non-Microsoft Product means any third-party-branded software, data, service, website or product, unless incorporated by Microsoft in a Product.

  • Foreground IP means all intellectual property and Intellectual Property Rights generated under these Terms; and

  • Licensee Technology means the Licensee Know-How and Licensee Patents.

  • Manufacturing Technology means any and all patents, patent applications, Know-How, and all intellectual property rights associated therewith, and including all tangible embodiments thereof, that are necessary or useful for the manufacture of adeno- associated viruses, adeno-associated virus vectors, research or commercial reagents related thereto, Licensed Products, or other products, including manufacturing processes, technical information relating to the methods of manufacture, protocols, standard operating procedures, batch records, assays, formulations, quality control data, specifications, scale up, any and all improvements, modifications, and changes thereto, and any and all activities associated with such manufacture. Any and all chemistry, manufacturing, and controls (CMC), drug master files (DMFs), or similar materials provided to regulatory authorities and the information contained therein are deemed Manufacturing Technology.

  • Licensed Materials means any materials that Executive utilizes for the benefit of the Company (or any Subsidiary thereof), or delivers to the Company or the Company’s Customers, which (a) do not constitute Work Product, (b) are created by Executive or of which Executive is otherwise in lawful possession and (c) Executive may lawfully utilize for the benefit of, or distribute to, the Company or the Company’s Customers.

  • Product Technology means the Product Know-How and Product Patents.

  • Background IP means all IP and IP Rights owned or controlled by Seller prior to the effective date or outside the scope of this Contract.

  • Vendor IP means all tangible or intangible items or things, including the Intellectual Property Rights therein, created or developed by Vendor (a) prior to providing any Services or Work Product to Customer and prior to receiving any documents, materials, information or funding from or on behalf of Customer relating to the Services or Work Product, or (b) after the Effective Date of the Contract if such tangible or intangible items or things were independently developed by Vendor outside Vendor’s provision of Services or Work Product for Customer hereunder and were not created, prepared, developed, invented or conceived by any Customer personnel who then became personnel to Vendor or any of its affiliates or subcontractors, where, although creation or reduction-to-practice is completed while the person is affiliated with Vendor or its personnel, any portion of same was created, invented or conceived by such person while affiliated with Customer.

  • Licensed Software includes error corrections, upgrades, enhancements or new releases, and any deliverables due under a maintenance or service contract (e.g., patches, fixes, PTFs, programs, code or data conversion, or custom programming).

  • Collaboration IP means Collaboration Know-How and Collaboration Patents.

  • Transferred Technology has the meaning set forth in Section 2.3(a).

  • Company Technology means all Technology owned or purported to be owned by the Company.

  • SAP Technology Solution(s means SAP NetWeaver Foundation for Third Party Applications, SAP Business Technology Platform (excluding when used solely as a Connectivity App between an SAP Application and ERP), SAP Signavio Solutions and SAP Process Insights (including any renamed, prior and/or successor versions of any of the foregoing made generally available by SAP if any but excluding when any of the foregoing are used as a User Interface for ERP.

  • Licensed Know-How means all Know-How that (a) is Controlled by Pfizer or any of its Affiliates as of the effective date of the Pfizer-MPP Agreement, (b) directly relates to the use of the Compound, Product or Licensed Product in the Field, and (c) is not in the public domain or otherwise generally known. For the avoidance of doubt, (i) Licensed Know-How shall not include any Know-How to the extent solely and directly related to any other Pfizer compound or to the extent related to the use of the Compound, Product or Licensed Product outside the Field and (ii) Licensed Know-How includes only that Know-How, designated by Pfizer in its sole discretion, necessary for the manufacture, registration and commercialization of the Compound and/or Licensed Product for use in the Field. For the avoidance of doubt, Licensed Know-How excludes any Know-How related to ritonavir that has been (either as of the Effective Date or at any time during the term of this Agreement) in-licensed by Pfizer from any Third Party.

  • Third Party Technology means all Intellectual Property and products owned by third parties and licensed pursuant to Third Party Licenses.

  • Foreground IPR means any IPRs that are generated as a result of the activities conducted within the framework of the Project concerned as specified in the corresponding Project Agreement;

  • Collaboration Know-How means all Know-How conceived, discovered, developed or otherwise made by or on behalf of a particular Party or any of its Affiliates or permitted subcontractors of any of the foregoing (solely or jointly by or on behalf of a particular Party or any of its Affiliates or permitted subcontractors of any of the foregoing) in the course of [***].

  • Licensee has the meaning set forth in the preamble.

  • License Key means a unique key-code that enables Licensee to run Software subject to the obtained User Pack.

  • Licensed Material means the artistic or literary work, database, or other material to which the Licensor applied this Public License.

  • Licensor Know-How means any and all Know-How that (a) is Controlled by Licensor or any of its Affiliates as of the Effective Date or at any time thereafter during the Term and (b) pertains to the Manufacture, use or sale of Licensed Products, including Research Inventions (other than Research Patents).