Programmatic advertising definition

Programmatic advertising means the purchase of advertising space meant to target audiences using Ad Tech, rather than the traditional method of purchasing time slots in mass media, such as television programming.
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Programmatic advertising means the purchase of advertising space meant to target audiences using software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts., rather than the traditional method of purchasing time slots in mass media, such as television programming.
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Programmatic advertising. That means digital display banner ads will be served to a targeted user
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Examples of Programmatic advertising in a sentence

  • Programmatic advertising platforms rely on machine learning and algorithm iteration to improve their transaction efficiency, such technology will be the future of the Ad-tech industry.

  • Programmatic advertising allows companies to place ads based on clicks or views.81 The fake news industry of North Macedonia was so profitable because it could drive traffic to sites using programmatic advertising.82 Targeted advertising uses cookies to harvest data and develop psychological profiles.

  • Programmatic advertising: An advertising method where optimization of ads is conducted automatically or supported immediately.

  • In contrast to "traditional" advertising, where the parties involved manually and contractually determine the modalities of information exchange, online advertising isusually done primarily automatically and behind the scenes, through " Programmatic advertising" methods of which real-time bidding (RTB) is the leading system2.

  • Programmatic advertising systems regularly applied today and relevant especially in the framework of gatekeeper platforms, provide increasingly rich sources of such data for reporting, analytics and optimisation.

  • Programmatic advertising platforms include Zucks, an ad platform (DSP/ad network) for smartphones; PORTO, an ad platform (DSP/ad network) for brand advertisers; and TELECY, a next-generation TV marketing platform.

  • Programmatic advertising, which includes both real-time bidding (RTB) and header bidding (HB), dominates the online advertising space to- day: It accounts for 62% of the total advertising spend [32].

  • Programmatic advertising fully automates ad targeting based on the identification of target audiences through analysis of user data, rather than the aggregation of attention within the specific content being consumed.

  • Programmatic advertising focuses on techniques such as cookies and behavioral observations of a user to determine his behavioral habits to understand who the person is rather what the person is looking at.

  • Programmatic advertising involves an automated advertising exchange: when a user visits a website, the advertising space on the website is instantly put up for auction on a supply-side platform and is matched with Real Time Bids from advertisers on a demand- side platform, with the highest bidder’s adverts appearing.

Related to Programmatic advertising

  • Targeted Advertising means presenting an advertisement to a student where the selection of the advertisement is based on Student Data or inferred over time from the usage of the operator's Internet web site, online service or mobile application by such student or the retention of such student's online activities or requests over time for the purpose of targeting subsequent advertisements. "Targeted advertising" does not include any advertising to a student on an Internet web site based on the content of the web page or in response to a student's response or request for information or feedback.

  • Feedback means input regarding the SAP Products, services, business or technology plans, including, without limitation, comments or suggestions regarding the possible creation, modification, correction, improvement or enhancement of the SAP Products and/or services, or input as to whether Partner believes SAP’s development direction is consistent with their own business and IT needs.

  • Advertising Materials means any advertising, marketing, merchandising, promotional, public relations (including press releases) and display materials relating to or concerning the Licensed Products, or any other advertising, merchandising, promotional, public relations (including press releases) and display materials depicting any of the Licensed Trademarks.

  • Advertising means the planning, creating, or placing of advertising in newspapers, magazines,

  • Game has the meaning ascribed to that term in the Control Act;

  • Video programming means programming provided by, or generally considered comparable to programming provided by, a television broadcast station.

  • Publications means communication to the offices of a Member, including subscriptions to newspapers, and periodicals.