Advertising, Sales and Marketing. Prepare pre-opening advertising, sales and marketing, and public relations budgets; revise, update, and coordinate the Marketing Plan of the Hotel; hire advertising and public relations firms for advertising, sales and marketing and public relations, all subject to the Owner’s approval.
Advertising, Sales and Marketing. We raise fees related to marketing through the initial advertising fees and ongoing advertising fees collected from our franchisees. Although we designate these fees for use in advertising, sales and marketing activities, we do not maintain them in a separate fund. Rather, we spend them as we determine is most beneficial to promoting our Marks and System. We use advertising fees to develop, produce, distribute and/or conduct advertising programs, marketing programs, public relations and marketing research. We may spend advertising fees on local, regional or national advertising as we determine appropriate. We produce advertising in-house and through a local advertising agency. Advertising, sales and marketing may include advertising to sell franchises. We plan to allocate from the income of any company-owned 1-000-000-XXXX/Geeks On Call businesses we operate an amount which is comparable to what franchisees pay us. However, the franchise agreement does not require us to do so. You may only use advertising material we have prescribed or approved, and you may only distribute it to people or businesses located in your Territory. All advertising must carry only our toll-free phone number and our headquarters address. We pay all costs of marketing activities, including a share of corporate overhead related to advertising, sales and marketing, with advertising fees. We do not guarantee that you will benefit directly from any advertising or marketing.
Advertising, Sales and Marketing. You must use trade names, service marks and trademarks (“Marks”) as we develop them. At this time, our Marks include “Geeks On Call®” and “1-000-000-XXXX™”, as well as the other Marks listed in our Franchise Offering Circular. You must obtain our written consent before using our Marks in any way. For example, you must obtain our approval prior to using our Marks in advertising, sales and marketing. You may not use any marks, which could be confused with our Marks. In the event that we replace, add to or modify our Marks, you agree to update or replace your signs, supplies, etc. to reflect the new marks, at your expense, in the time frame we provide at the time of such change. We must approve all advertising, sales and marketing materials before you use such materials. You may purchase such materials from any vendor.
