Appetite for adult material Sample Clauses

Appetite for adult material. The market and profitability for adult content is huge. Experience drawn from the Internet and Wireless Application Protocol (WAP) indicated a strong upward demand from such content. Statistical evidence confirms this upward trend. For example, a study by market analyst Juniper Research indicates that the adult mobile content market is set to reach US$ 5 billion by 2013 with video chat services expected to be the largest contributor.84 The expected revenue for 2008 is US$ 2.2 billion. The figure is expected to rise with newer generations of mobile phones possessing greater broadband, larger capacity, and more vibrant colours.85 Juniper Research of the UK expects the worldwide mobile adult content market to be worth US$ 3.3 billion by 2011, up from its current level of US$ 1.4 billion.86 This is a significant increase on forecasts by Informa Telecoms and Media in 2007, which predicted a market value of US$ 2.3 billion by 2010. A total of US$ 14.5 billion in revenue is expected to be generated by the adult mobile content sector over the next five years with Europe accounting for 39% revenue over this period. The study also estimates that video-based services will account for over 70% of revenue in the mobile adult content market by 2011.87 The studies demonstrate an upward trend in the consumption of adult materials. Thus, we may tentatively conclude that what is required is the adoption of measures restricting the access to the adult material for children and young people.
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Related to Appetite for adult material

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