Communications and Outreach to Reinforce Learning Sample Clauses

Communications and Outreach to Reinforce Learning. Along with direct delivery of trainings to beneficiaries, the project will reinforce these messages with radio and printed materials. Approved training materials will be printed as pamphlets and widely distributed in both English and Hausa. Printed materials will be posted in areas where value chain actors congregate like farmer association centers, collection centers, aggregator warehouses, and grain markets. The weekly Hausa radio program developed in year 1 will continue in year 2 as a channel for sensitizing the public about the dangers of contaminants and how to mitigate them. As noted above, a key component of the project’s sustainability approach is the integration of EAs as deliverers of technical training and extension advice. During year 1, a total of 76 EAs supported project activities. In year 2, these EAs will continue to provide support and a minimum of 15 additional EAs will be added. These EAs will conduct regular visits to farmers whom they’ve trained and will ensure that best practices for mitigating contaminants continue to be implemented throughout the life of the project and beyond.

Communications and Outreach to Reinforce Learning. During year 2, a Hausa radio program titled Ku saurara manoma was aired throughout the project area with 1,131,073 regular listeners. The airing of this radio program will continue in the third year. The use of WhatsApp in sharing information and technologies with beneficiaries and other stakeholders continued during year 2 of the project, which increased awareness of how to mitigate contaminants. This will continue in the third year, with such topics as grain storage at farm level, role play activities to show farmers the impact of mycotoxins on humans and livestock, grain quality improvement practices, best practices for harvest and post-harvest operations, proper grain handling and management sequences, and procedures and precautions for safe and efficient transportation of grains. In addition, use of text messaging was introduced year 2, with 2,297 total recipients. This number is expected to increase significantly in year 3. Recipients will include farm laborers, grain store owners, aggregators and staff, grain merchants, farmers, agro-input dealers, and community leaders. In the third year the activity will expand membership to xxxxxx awareness of contaminants and mitigation techniques. Topics will include types of quality storage facilities (e.g. hermetic storage), managing aflatoxin and fumonisins during grain drying and storage, management of storage facilities, and why and how prices of agricultural commodities change.