Effects by Incumbent Brand Sample Clauses

Effects by Incumbent Brand. ‌ In order to assess inter-brand differences in reactions to Chrysler LLC terminations, in Tables 8 and 9 I summarize the treatment effects by incumbent brand, i.e. brand-specific treatment effects summarized across all its product categories and across all three Chrysler LLC brand terminations. I group the brands by country of origin to see if domestic brands react differently to Chrysler LLC dealer distribution network consolidations than their foreign counterparts. Table 8 contains the incidence rates of the incumbent reactions to the Chrysler LLC termi- nations by brand (row variable). In the columns, I summarize these effects by a focal outcome variable. For each outcome variable, in the first column I report the overall incidence rate (across all categories and Chrysler LLC brand terminations) for the same brand (row identi- fier). As one can see from the table, there exist substantial differences in incumbents’ reactions across brands. Ford, Nissan, and Toyota have the highest incidence of marketing mix reac- tions, whereas Mazda and Honda have the lowest. The highest incidence of price increases is observed for Chevrolet (63 percent) and Toyota (63 percent), whereas the highest incidence of price decrease happens for Nissan (88 percent). The highest incidence of assortment size increase is observed for Ford, Chevrolet, Nissan and Jeep (50 percent), whereas the highest incidence of assortment size decrease happens for Ford (63 percent) and Toyota (50 percent). The highest incidence of inventory increases is observed for Nissan (63 percent), whereas the highest incidence of inventory decreases happens for Honda (57 percent) and Toyota (63 per- cent). When it comes to sales, the incidence is most frequent for Toyota and Ford, followed by Jeep and Chevrolet. The highest incidence of increases is seen for Jeep, Chevrolet and Toyota, while the highest decreases are observed for the same brands.‌ Taken together, domestic brands have a higher incidence of price increases and a lower in- cidence of price decreases compared to their Japanese counterparts. American brands have a higher incidence of assortment size increases and a lower incidence of assortment size de- creases compared to the four Japanese brands. American brands experience a higher incidence of inventory reduction compared to Japanese brands. American brands also see higher rates of increases and reductions in unit sales. However, much to my surprise, when I ignore the direction of the reacti...
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