Issues and Lessons Learned. The majority of the Ukrainian participants evaluated both of Xx. Xxxxxxxx’x seminars in the Ukraine as “very useful” and all of them rated the marketing concepts and techniques covered in those seminars as “very useful” or “moderately useful”. Likewise, the majority of participants rated both the economic/marketing training and the food product management and development training in the Moldovan seminar as very useful. The specific topics that were most commonly rated of highest interest in the Ukrainian Beef and Pork seminar were “Overview of US Livestock Futures Markets” and “Economic Benefits of Livestock Markets”. The specific topics that were most commonly rated of highest interest in the Ukrainian Poultry seminar were “Review of Poultry Industry of the USA” and “Review of Poultry Industry of Ukraine”. By a large margin, “Strategic Planning and Branded Product Marketing” was the topic in the Moldovan seminar most commonly cited as most useful. Participant comments included requests for presentations on issues relevant to local conditions, such as the promotion and pricing of a specific branded product. Toward this end, several participants recommended more time for the seminar. However, Xx. Xxxxxxxx noted that this is impossible to coordinate from the U.S., as World Lab and INZMV economist would be best qualified to provide economic information based on in-country analysis. The Project should make better use of in-country expertise in the training of marketing principles. This should be coordinated by World Lab and INZMV staff economists, who were not available for the first series of seminars as co-presenters (however, local economists, such as the President of CAMIB, were contracted for the seminars). Technical programs that were most highly recommended by the participants in the Ukrainian Beef and Pork Seminar were “The System of State Regulatory Control” and the “Role of market research in developing export strategy”. Technical programs that were most highly recommended by the participants in the Ukrainian Poultry seminar were “Market Targeting”, “Role and functions of national trade organizations in promoting exports”, “The System of State Regulatory Control” and the “Role of market research in developing export strategy”. Technical programs that were most highly recommended by the participants in the Moldovan seminar were “Role and function of national trade organizations in promoting exports” and “Role of market research in developing export st...
Issues and Lessons Learned. Operational issues and lessons (related to the project itself) • Developmental issues and lessons (related to the social consequences of the project)
